10 Cities -- 30 Days -- 2,000 Brokers: The Principal Financial Group Delivers With National Healthcare Tour.DES MOINES, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation). Des Moines (pronounced /dɪˈmɔɪn/ in English, -- For the second straight year, The Principal hits the road with marketer education on healthcare trends Consumer driven healthcare has gone mainstream, with employer momentum shifting from interest to action. Health Savings Accounts (HSAs) - arguably the most swiftly accepted consumer-driven health insurance product - have reached a crescendo in the marketplace with more than one million HSAs opened through the first quarter 2005. The groundswell ground·swell n. 1. A sudden gathering of force, as of public opinion: a groundswell of antiwar sentiment. 2. of interest in consumer driven healthcare may leave some brokers with more questions than answers - enter the Principal Financial Group national healthcare tour. Following last year's seminar tour of standing-room-only conference centers, leaders of the Principal Financial Group Health Division are stopping in 10 cities this summer to educate America's top brokers about the state of consumer driven healthcare, the changing sales model and how to best present solutions to clients. "Employers see consumer driven healthcare - including HSAs - as a way to offer healthcare benefits to employees at a reasonable price. But these types of plans can seem overwhelming, and ongoing legislative changes continue to change the environment. With our aggressive outreach, we're giving the sales force what they need to provide valuable education and consultation to clients," noted Jerry Patterson, vice president of marketing for the Principal Financial Group and co-presenter of the seminar. "We're not stepping into a room and promoting our products and services. We're comprehensively providing specific information about consumer driven healthcare plans, including all of its complexities and the sales opportunities they provide." A large part of the seminar is focused on providing researched and tested sales strategies, presented in a manner that encourages questions from the audience. "We want brokers to learn from this session. We want them to ask questions and get comfortable with consumer driven healthcare," noted Patterson. "Americans are simultaneously over and under insured - over insured for first dollar benefits, but underinsured un·der·in·sure tr.v. un·der·in·sured, un·der·in·sur·ing, un·der·in·sures To insure under a policy that provides inadequate benefits: Be certain that you are not underinsured against catastrophic illness. for catastrophic loss. The only thing that's going to address this issue is education, and the broker is the first point of contact. If the broker understands the issues and opportunities, then he or she can provide more valuable counsel to clients." The Principal Financial Group tour is planned to take place June 23 - August 9, 2005. Patterson will be presenting the seminar with Jerry Ripperger, director of consumer health for the Principal Financial Group and national expert on consumer driven healthcare products. To learn more about consumer driven healthcare solutions offered by The Principal, brokers should contact their Principal Financial Group representative or visit www.principal.com. About the Principal Financial Group The Principal Financial Group(R) (The Principal(R))(1) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance and banking through its diverse family of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies. A member of the Fortune 500, the Principal Financial Group has $174.7 billion in assets under management Assets Under Management (AUM) is a term used by financial services companies in the mutual fund and money management or investment management business to gauge how much money they are managing. (2) and serves some 14.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Principal Financial Group, Inc. is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors PFG PFG Principal Financial Group PFG Performance Food Group (Richmond, VA) PFG Pinnacle Financial Group PFG Plasma Flood Gun PFG Planning for Growth PFG Pasty Faced Geek PFG Perfluoroguanidine . For more information, visit www.principal.com. (1) "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group. (2) As of March 31, 2005 |
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