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10% Of the Richer Households Will Account for an Estimated 25% of the Total December Gift Market, Spending $57 Billion.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c28736) has announced the addition of The Affluent Market For Christmas Christmas [Christ's Mass], in the Christian calendar, feast of the nativity of Jesus, celebrated in Roman Catholic and Protestant Churches on Dec. 25. In liturgical importance it ranks after Easter, Pentecost, and Epiphany (Jan. 6).  and Hanukah Holiday Gifts: Forecast of December Holiday Gift Expenditures and the Recipients, Types, and Retail Sources of the Gifts to their offering.

The data in this report was drawn from the Fall 2005 Affluent Market Tracking Study #8, the latest in an ongoing series of twice yearly surveys of the most affluent 10% of U.S. households. These surveys measure and track how the affluent assess current business conditions and their 12-month outlook for the economy, the stock market, and their personal household earnings. The surveys also monitor anticipated changes in spending for a variety of different products and services, changes in expected rates of saving, and primary investment objectives.

The recently completed survey included a series of questions about December (Christmas and Hanukah) gift giving. This data includes identification of what the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  most want to receive as gifts and the amount they plan to spend for December holiday gifts for their spouse spouse  A legal marriage partner as defined by state law , their children, other relatives, and friends. Data on when and where they will shop for the gifts is also provided.

On average, the 11 million households represented by this survey will spend five times the average U.S. household, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the latest survey for The National Retail Federation. In total, the wealthiest 10% will spend about $57 billion or 25% of the total estimated December holiday gift market.

The respondents in this survey reported an average net worth of $2.7 million and an average $308,000 annual income. Includes 20 tables.

Topics Covered

Introduction

Survey Overview

Research Methodology

Respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests.  Profile

Outlook for the Economy and Personal Earnings

2005 Holiday Gift Purchase Intentions

2004 Holiday Gift Expenditures

2005 Planned Holiday Gift Expenditures

2005 vs. 2004 Gift Expenditures

Anticipated 2005 Holiday Spending Changes

Retail Sources of Gift Purchases - 2004 and 2005

Timing of Holiday Shopping

Gifts I Would Like to Receive

People to Whom I Will Give Holiday Gifts

Shopping for People to Whom I Will Give Holiday Gifts

Spouse

Children Under 18 Years

Children 18 and Over

Other relatives

Friends

Exhibit 1 (Explanation of Calculations)

Exhibit 2 (Comparisons to NRF NRF National Retail Federation
NRF NATO Response Force
NRF National Research Foundation (South Africa)
NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK)
NRF Nouvelle Revue Française
 Survey)

For more information visit http://www.researchandmarkets.com/reports/c28736
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 1, 2005
Words:378
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