1-For-10 Stock Split Effected by United Heritage Corporation; Decision Made to Pursue Greater Marketability and Distribution of the Stock.

CLEBURNE, Texas--(BUSINESS WIRE)--Nov. 1, 1999--

United Heritage Corporation (NASDAQ: UHCP), an independent oil and gas exploration and development company with 265 million barrels of oil-in-place and 25.4 million barrels in proven reserves, announced that effective today, the issued and outstanding common shares of the Company shall be split on a 1-for-10 basis so as to pursue greater marketability and distribution of the stock to larger brokerage firms and investment funds.

In a decision by the Company's Board of Directors, which was previously approved by the shareholders, the 99,372,654 common shares of United Heritage Corporation currently issued and outstanding have been reduced to 9,937,265 common shares as the result of a sub-division in subject shares on a 1-for-10 basis. Effective November 1, 1999, the record date determined by the Board of Directors, shareholders shall now hold 1 share of the Company's common stock for every 10 shares previously held.

A proposal to amend the Articles of Incorporation to effect a reverse stock split was approved by the shareholders at the Annual Meeting held on August 23, 1999. The Board of Directors approved the amendment to become effective November 1, 1999.

Commenting on the announcement, President and CEO, Walter Mize, stated, "This action has been contemplated for several months and finally became necessary to afford the Company greater marketability and distribution of its public securities. Essentially, more investment professionals can now purchase our stock."

"In reducing the number of shares outstanding, the price of our stock increases simultaneously by the same ratio. The increased stock price enables larger brokerage firms and substantially more brokers to trade in the Company's securities which was not possible before this stock split. In short, management believes this is a very important move for both the immediate and long-term financial health of the Company," Mize added.

About United Heritage Corporation

Based in Cleburne and Ft. Worth, Texas, United Heritage Corporation is an oil and gas exploration, development and production company with 10,500 leasehold acres in the Val Verde Basin of southwest Texas and 20,000 acres in the Permian Basin of southeastern New Mexico. Through independent surveys by consulting engineers, the oil-in-place is estimated to be in excess of 265 million barrels with 25.4 million barrels in proven reserves thus far. The Company also purveys a line of specialized premium beef products under the brand, Heritage Lifestyle LiteBeef,(R) marketed through a number of regional grocery chains and over the Internet at (www.internetbeef.com).