1-800-SOUNDBITE Interactive Audio Advertising Delivers Compelling Experience for Users and Advertisers.Business/Technology Editors BURLINGTON, Mass.--(BUSINESS WIRE)--Dec. 19, 2000 Initial Budget Rent a Car ad campaign uses interactive voice advertising approach for a measurable and effective way to reach consumers SoundBite Communications, a start-up company start-up company A new business. with a breakthrough approach to personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. instant communications, announced today that Budget Rent a Car is among the initial advertisers on its 1-800-SOUNDBITE service. SoundBite's telemail service, 1-800-SOUNDBITE, allows consumers to send free voice messages to one or more recipients anywhere in the continental U.S. Each message is accompanied by a brief advertisements that allow consumers to immediately take action such as subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; a newspaper, sign up for rewards programs or simply find out more information about a product or service. By advertising on 1-800-SOUNDBITE, advertisers such as Budget are able to customize advertisements and better interact with interested consumers who want to quickly respond to an ad. SoundBite worked with Budget Rent a Car to develop two campaigns for SoundBite users: "Perfect Drive" and "Fastbreak." A brief lead-in advertisement mentions one of the programs, with an option for consumers to press a button to hear an extended ad and learn more about Budget's rewards programs Sending a SoundBite is easy. Users dial 1-800-SOUNDBITE, speak a message, and enter one or more recipients' phone numbers. Within seconds, the message is sent to recipients who pick up their phone and listen to the message -- in the real voice of the sender -- and then can reply, forward or save the message in a manner similar to e-mail. If the recipient is not available, the SoundBite service automatically leaves the message in their voice mail or answering machine, or calls back if the line is busy. With the voice activated activated a state of being more than usually active. In biological systems this is usually brought about by chemical or electrical means. Commonly said of pharmaceutical and chemical products. Address Book feature, users can store numbers, create groups, and send SoundBites just by speaking names. About SoundBite Communications SoundBite Communications is a pioneer in voice messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available. over the telephone, or "telemail," and was founded in June 2000 by a group of technology veterans and communication visionaries Visionaries may refer to:
Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the at www.soundbite.com. |
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