1-800-Flowers.com Blossoms With Snap.com.Westbury, N.Y. and SAN FRANCISCO--(BUSINESS WIRE)--Oct. 11, 1999-- Integrated Media Deal Secures Anchor Tenancy In Snap.com Flower Shop and Featured Positioning in Snap.com NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. Television Promotional Campaign 1-800-FLOWERS.COM (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :FLWS FLWS Force Level Warfare Systems ) today announced it has signed a multiple year deal with Snap.com, the fast-growing Internet portal from NBC and CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , to become the anchor tenant in Snap.com's Flower Shop. As part of the agreement, 1-800-FLOWERS.COM will be featured in an integrated media campaign scheduled to run online and on broadcast television. In addition to promotion and shopping integration on the Snap.com Internet service, 1-800-FLOWERS.COM will be spotlighted in select Snap.com on-air promotions, slated to air on the NBC Television Network during the Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. and Mother's Day seasons during various targeted programming. "In a short period of time, Snap.com has established itself as one of the leading consumer portals with attractive shopping services," said Chris McCann, senior vice president at 1-800-FLOWERS.COM. "Additionally, the `roots' they have with NBC have increased Snap.com's growth and reach even more dramatically." "1-800-FLOWERS.COM is an established floral industry Floral industry is one of the major industries in many developing and underdeveloped countries. Floriculture as an industry began in the late 1800s in England, where flowers were grown on a large scale on the vast estates. leader with a premier e-commerce brand, and Snap.com is thrilled to be able to offer a unique integrated package that combines traditional media with Internet commerce opportunities," said Steven Spinner, Vice President, Business and Channel Development, Snap.com. "This deal will expand and enhance the Snap.com shopping area, furthering Snap's commitment to bring users the best of the Internet." The Snap.com Internet portal, is slated to be merged with several NBC Internet assets and XOOM XOOM Extraction of Object Oriented Software Metrics .com, Inc., (NASDAQ: XMCM), one of the fastest growing community-based sites on the Web and a leading direct e-commerce services company, to form one of the first publicly traded Internet companies combining these services in a strategic relationship with a major broadcast television network, subject to approval by the stockholders of XOOM.com. The new company, to be called NBC Internet (NBCi), will use Snap.com as its umbrella consumer brand, integrating broadcast, portal, and e-commerce services. About Snap.com Snap.com, the Internet portal service company from NBC and CNET (Nasdaq: CNET), operates the Snap.com flagship portal service (http://www.snap.com ) and Snap.com For Higher-Speed Users ( http://speed.snap.com ), the first-ever rich media service of its kind. Snap.com's Internet portal services offer users powerful ways to organize and find anything on the Internet. Snap.com's Internet portal services feature content from over 100 leading Web publishers, and are distributed by more than 50 Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. , telephone and communications companies, PC manufacturers and third-party marketers. At the heart of Snap.com's portal services is a directory of Web sites and over 500 resource centers, built by a team of editors and reviewers to ensure quality, freshness and usefulness. Users may either search the Snap directory by using keywords, or browse through the directory's 16 topic categories. About 1-800-FLOWERS.COM With one of the most recognized brands in e-commerce, 1-800-FLOWERS.COM provides fresh-cut flowers and other gifts to customers around the world via: the Internet (www.1800flowers.com), AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (keyword: flowers) and other online services; by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of our Company operated or franchised stores. In 1995, 1-800-FLOWERS.COM launched a fully functional e-commerce Web site. The company maintains a leadership position in portal relationships, with strategic online agreements with America Online See AOL. , Microsoft Network See MSN. Microsoft Network - The Microsoft Network , Excite and Snap.com, among others. The Company's online product offerings include an extensive array of fresh-cut and seasonal flowers, plants, floral arrangements and gift baskets, gourmet foods, garden accessories, and casual lifestyle furnishings. The Company's Class A Common Stock is listed on the Nasdaq National Market under the symbol "FLWS." This press release contains statements of a forward-looking nature relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc future events or future financial results of 1-800-FLOWERS.COM, Inc. Investors are cautioned that actual results may differ materially. In evaluating such statements, investors should specifically consider various risks, factors and uncertainties which could cause actual events or results to differ materially from those described or anticipated in such forward-looking statements, including the matters set forth in 1-800-FLOWERS.COM's reports and documents filed from time to time with the Securities and Exchange Commission. |
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