1-800-Flowers.com Assumes Exclusive Flower and Gardening Position On AOL's Netscape Netcenter.

Business Editors

WESTBURY, N.Y.--(BUSINESS WIRE)--Feb. 7, 2000

Agreement Enables 1-800-FLOWERS.COM To

Reach Millions of Netscape Users Prior to Valentine's Day

1-800-FLOWERS.COM, a leading online retailer of thoughtful gifts for all occasions, today announced that it has become the exclusive marketer of fresh-cut flowers and gardening products on Netscape Netcenter. In addition, 1-800-FLOWERS.COM will also have anchor tenancy in the gift and gourmet areas.

The new positioning, part of the four-year agreement signed by AOL and 1-800-FLOWERS.COM in September 1999, gives the online gift company exposure to Netcenter registrants just prior to Valentine's Day, a key floral and gift holiday.

Netscape Netcenter, with more than 20 million registrants worldwide, is a leading portal site that provides users access to a broad range of consumer and business content and services. Netcenter also offers a wide variety of products through Shop@Netscape.

&uot;Our relationship with AOL gives us access to the premier e-commerce destination in cyberspace, while our Netcenter relationship brings us to perhaps the leading portal for business/office users,&uot; said Jim McCann, CEO of 1-800-FLOWERS.COM. &uot;Additionally, the timing could not be better, coming just before one of the key gift-giving occasions in the year.&uot;

About 1-800-FLOWERS.COM

With one of the most recognized brands in online retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, gourmet foods, candies, gift baskets and other unique items to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of its Company-operated or franchised stores. 1-800-FLOWERS.COM currently maintains strategic online relationships with America Online (keywords: flowers), Microsoft Network, Snap.com, Yahoo! and Excite, among others. The company was recently named the top online gift site by Gomez Advisors and number one in customer conversion by BizRate.com. The company's Class A Common Stock is listed on the NASDAQ National Market under the symbol &uot;FLWS.&uot;