1-800-FLOWERS.COM to Maximize Customer Relationships With Visionary eMarketing Solution From Prime Response.

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Feb. 28, 2000

-- One Of Most Recognized e-Commerce Brands Selects [e-mail]

To Develop Integrated Traditional and Internet Marketing Programs --

Prime Response -- a leading eMarketing visionary in the CRM arena, today announced that 1-800-FLOWERS.COM (NASDAQ: FLWS), a leading e-commerce provider of flowers and gifts and one of the most recognized consumer Internet brands, has selected the Company's integrated eMarketing software solution, [e-mail] to maximize its customer relationships. This powerful software allows companies like 1-800-FLOWERS.COM to utilize actual customer data both from Internet and traditional marketing channels enabling the company to develop more loyal and profitable customer relationships.

[e-mail] is the industry's first Web-based marketing automation suite with the ability to analyze, plan, execute and track 1:1 marketing campaigns across multiple channels. 1-800-FLOWERS.COM will have the ability to utilize customer data from the Internet, email, call centers and direct mail--and to integrate that data with historical buying information about each customer-- creating personalized, 1:1 marketing campaigns that meet the specific needs of each consumer.

"Our relationship with Prime Response lets us take consumer convenience to the next level by developing a more proactive marketing model," said Jim McCann, CEO of 1-800-FLOWERS.COM. "For example, by using an integrated customer view, we can offer our customers personalized Web content and product selections based on their individual preferences. We could also offer specialty programs--through direct mail, email or our call center--for other items to complement that purchase."

"In the age of the Internet, there is no such thing as being `on-hold,'" said Peter J. Boni, president and CEO of Prime Response. "[e-mail] is a necessity for any organization that wants to accomplish volumes of highly-personalized marketing campaigns simultaneously."

About Prime Response

Prime Response is consistently recognized as a leading integrated eMarketing Automation visionary in the fast-growing Customer Relationship Management (CRM) industry. The Company's [e-mail] product--a pioneering e-marketing solution within the CRM space--is a Web-based, multi-channel marketing automation solution that integrates Internet channels, such as e-mail and Web, with traditional marketing channels, such as direct mail, call centers, direct sales systems, and mass market advertising. [e-mail] is an enterprise-class "front office" software suite for use by leading organizations to create relevant, highly targeted, measurable marketing campaigns that incrementally build more loyal and profitable customer relationships. Prime Response is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, and San Francisco. More information is available at www.primeresponse.com, [e-mail] or [phone].

About 1-800-FLOWERS.COM

With one of the most recognized brands in e-commerce, 1-800-FLOWERS.COM provides fresh-cut flowers and other gifts to customers around the world via: the Internet (www.1800flowers.com), AOL (keyword: flowers) and other online services; by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of our Company operated or franchised stores. In 1995, 1-800-FLOWERS.COM launched a fully functional e-commerce Web site and currently maintains strategic online relationships with America Online, Microsoft Network, Snap.com, Yahoo, and Excite, among others. The Company's online product offerings include an extensive array of fresh-cut and seasonal flowers, plants, floral arrangements and gift baskets, gourmet foods, garden accessories, and casual lifestyle furnishings. The Company's Class A Common Stock is listed on the NASDAQ National Market under the symbol "FLWS."

Prime Response, Prime Vantage and [e-mail] are trademarks and/or registered trademarks of Prime Response Group Inc. All other trademarks and registered trademarks are the properties of their respective owners.

(c) 2000 Prime Response Inc, except as otherwise acknowledged