1-800-FLOWERS.COM Teams up with American Greetings; Alliance Enhances Product and Service Offerings for 1-800-FLOWERS.COM and AmericanGreetings.com Customers.Business Editors WESTBURY, N.Y.--(BUSINESS WIRE)--Aug. 28, 2002 1-800-FLOWERS.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : FLWS FLWS Force Level Warfare Systems ), a leading multi-channel retailer of thoughtful gifts for all occasions, and AmericanGreetings.com, the online greetings and personal expression division of American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic Corporation (NYSE NYSE See: New York Stock Exchange : AM), today announced a strategic alliance that will enhance the product and service offerings provided to customers of both companies. Terms of the agreement were not disclosed. This agreement will provide 1-800-FLOWERS.COM's customers with new product and service options from the leading brand in the electronic greetings category and will make 1-800-FLOWERS.COM the exclusive floral provider on AmericanGreetings.com's three premium websites, which include AmericanGreetings.com, BlueMountain.com and Egreetings.com. 1-800-FLOWERS.COM and AmericanGreetings.com will share revenue resulting from the relationship, which will be promoted through a variety of traditional and interactive marketing vehicles. 1-800-FLOWERS.COM's online customers will be able to view select free content, send free electronic greetings, make individual purchases or sign up for an electronic greetings subscription from AmericanGreetings.com. "AmericanGreetings.com is a leading electronic greetings company and this alliance gives customers more reasons to shop with us," said Jim McCann, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of 1-800-FLOWERS.COM. "Additionally, it deepens our relationship with our customers by providing another great way for them to connect to the important people in their lives." "The association with 1-800-FLOWERS.COM, an e-commerce pioneer and a trusted brand, delivers wonderful benefits to our customers," said Josef Mandelbaum, CEO of AmericanGreetings.com. "We expect that they will help us continue to diversify our revenue mix and enhance our visitor experience with a convenient branded gifting option." The AmericanGreetings.com offerings will reside on a co-branded page of 1-800-FLOWERS.COM's Web site, accessible by clicking the "Send a Greeting" link on the 1-800-FLOWERS.COM homepage. In addition, 1-800-FLOWERS.COM products will be featured in the "Gift Center" sections of both AmericanGreetings.com and BlueMountain.com and in the "Gift Shop" section of Egreetings.com. ABOUT AMERICANGREETINGS.COM The AmericanGreetings.com network includes the flagship AmericanGreetings.com site, as well as BlueMountain.com, Egreetings.com, BeatGreets.com, and PassItAround.com. For the second quarter, which ended June 30, 2002, the AG.com network of sites hosted over 29.4 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Neilsen Netratings, making it the 20th most popular site on the internet worldwide, reaching over 20% of all internet users. The company's sites offer free electronic greetings to those who just want to say hi, send love, humor or musical expressions. Over 1.5 million Internet users have subscribed to AG.com's premium services, which feature electronic greetings for occasions like birthday and holidays, as well as applications that allow users to print paper cards at home. ABOUT 1-800-FLOWERS.COM(R) With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts to customers around the world via: the Internet at (www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a day; or by visiting one of its Company- operated or franchised stores. The Company's gift product line is extended by the merchandise sold under its complimentary brands, including home decor and garden merchandise under Plow & Hearth(R) (phone: 1-800-627-1712 and web: www.plowandhearth.com), premium popcorn and other food gifts under The Popcorn Factory(R) (phone: 1-800-541-2676 and web: www.thepopcornfactory.com), gourmet food products under GreatFood.com(R) (www.greatfood.com), and children's gifts under HearthSong(R) (www.hearthsong.com) and Magic Cabin Dolls(R) (www.magiccabindolls.com). 1-800-FLOWERS.COM currently maintains strategic online relationships with AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner (AOL keyword: 1800flowers), Yahoo!, and Microsoft Corporation (MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). ) among others. The Company's Class A common stock is listed on the NASDAQ National Market (ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors "FLWS"). Special Note Regarding Forward-Looking Statements: A number of statements contained in this press release, other than statements of historical fact, are forward-looking within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: the Company's ability attract new outside board members with experience in specialty retail, technology and Internet media/commerce; its ability to achieve its guidance for future revenue and profit growth; its ability to improve its bottom line results and build long-term shareholder value; and general consumer sentiment and economic conditions that may affect levels of discretionary customer purchases of the Company's products. For a more detailed description of these and other risk factors, please refer to the Company's SEC filings including the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. . The Company expressly disclaims any intent or obligation to update any of the forward looking statements made in this release or in any of its SEC filings except as may be otherwise stated by the Company. |
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