1-800-FLOWERS.COM Rolls Out Customized Card Services.

Business Editors

WESTBURY, N.Y.--(BUSINESS WIRE)--Sept. 20, 2001

Partnership With Touchpoint Helps 1-800-FLOWERS.COM(R)

Customers Create and Personalize Custom-printed Cards, Postcards and

Photo Cards

1-800-FLOWERS.COM, a leading multi-channel retailer of thoughtful gifts for all occasions, announced today a new service that will enable its customers to create their own greeting cards, postcards and photo cards. The service is powered by Touchpoint, Inc.-- a provider of web-enabled technology solutions that automate the creation, management and delivery of personalized printed communications -- using their CardStore online solution.

1-800-FLOWERS.COM's customers can take advantage of Touchpoint's proprietary technology and fulfillment platform, allowing them to create premier-quality cards, postcards and photo cards online in just a few minutes. Touchpoint provides next-day custom printing, and even offers 1-800-FLOWERS.COM customers a wide choice of borders for custom images; personalized messages with their choice of fonts, colors and sizes; and the convenience of having the cards addressed, stamped and mailed direct to the recipients or the customer, all with the click of a mouse.

"Our card service is just one more way we can continue to build on our reputation as our customers' trusted guide to gifting(sm)," said Jim McCann, CEO of 1-800-FLOWERS.COM. "With the help of Touchpoint, our customers now have the ability to create both beautiful and meaningful cards and postcards - either using one of our designs or a creation of their own."

"We're very excited that 1-800-FLOWERS.COM has chosen Touchpoint to power their card service," said Tom Henry, Chief Marketing Officer of Touchpoint, Inc. "Their customers are now able to quickly design birth announcements, wedding invitations, and special holiday greetings. Additionally, they can also turn their favorite photos into beautifully printed cards or postcards. The possibilities are limitless."

About Touchpoint, Inc.

Touchpoint (www.touchpoint.com) provides affordable corporate and distribution solutions that enable companies and users to quickly and easily create, personalize and send printed communications - full color, premier quality cards, postcards and other printed materials - that tangibly strengthen personal and business relationships. By integrating the latest Internet, on-demand printing and mailing, and customer relationship management technologies, Touchpoint offers emotion-rich communications services that are as easy to use as email.

About 1-800-FLOWERS.COM(R)

With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts to customers around the world via: the Internet at (www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a day; or by visiting one of its Company- operated or franchised stores. The Company's gift product line is complemented by the merchandise sold through its subsidiaries which include The Plow & Hearth, Inc., (phone: [phone] and web: www.plowhearth.com) a direct marketer of home decor and garden merchandise, GreatFood.com(R) (www.greatfood.com) an online retailer of gourmet food products, and the Hearthsong(R) (www.hearthsong.com) a direct marketer of children's gifts. 1-800-FLOWERS.COM currently maintains strategic online relationships with America Online, Yahoo, and MSN among others. The Company's website recently earned "Best of the Web" honors from Forbes magazine. The Company's Class A common stock is listed on the NASDAQ National Market under the ticker symbol "FLWS."