1-800-FLOWERS.COM Reports Record Order Volume for Valentine's Holiday Period Driven by Increased Consumer Demand For Floral Gifts, Plants, Candy, Plush and Gift Baskets.

Business Editors

WESTBURY, N.Y.--(BUSINESS WIRE)--Feb. 25, 2003

1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS):

-- Expanded product offering and extended delivery options helped drive approximately 800,000 total orders for the period (January 27 through February 14, 2003)

-- Online orders represented more than 62 percent of total combined online and telephonic orders

1-800-FLOWERS.COM(R), Inc. (NASDAQ: FLWS), a leading multi-channel retailer of thoughtful gifts for all occasions, today announced record order volume for the Valentine's Day holiday shopping period (January 27 through February 14, 2003).

The Company said it fulfilled approximately 800,000 orders during the holiday period with more than 62 percent of orders coming online.

The Company said consumers were drawn to its expanded gift offering, including: traditional roses (almost 200,000 dozen); tulips (fast becoming a new tradition with more than 30,000 dozen); gift plants (more than 65,000); and a broad range of non-floral gifts, including nearly 60,000 plush stuffed animals (featuring the Company's new personalized bear, Bobbee Bear.it(TM)); tens of thousands of boxes of chocolates from Godiva(R), Hershey(R) and others; thousands of Lenox(R) and Waterford(R) giftware and collectible items; a wide variety of The Popcorn Factory(R) gourmet popcorn and confection gifts specially designed for the Valentine's holiday, and much more.

Jim McCann, chairman and CEO, said, "This Valentine's holiday, despite the distractions of a difficult economy and the continuing global political unrest, we achieved solid increases in orders and traffic as more customers turned to 1-800-FLOWERS.COM to help them reach out and connect with the important people in their lives. We're particularly pleased with our customers' growing acceptance of our expanded gift offerings which enabled them to send their special Valentines everything from gorgeous red roses to whimsical stuffed animals, decadent chocolates, luscious baked-goods and even fun filled tins of gourmet popcorn."

McCann also noted the success of the Company's second annual "Hand Us A Line For Your Valentine(SM)" contest in which people were invited to submit, and vote on, some of the very best (romantic, sexy, funny, etc.) Valentine's holiday "lines." "More than 20,000 visitors contributed and/or voted for their favorite lines, double the number of participants last year. This contest grew out of the efforts of our Gift Advisors to help some of our less eloquent customers express themselves to their loved ones in writing, always a challenge around Valentine's Day. The contest has proven to be a highly interactive and very fun way to deepen our relationship with our customers," said McCann.

McCann said the Company expects to build on the strength of the Valentine's holiday as it prepares for its important Spring selling season (including such gifting occasions as Easter, Passover, Administrative Professional's Week, Mother's Day and Father's Day), its second largest in terms of revenue after the calendar year-end holiday period. The Company reiterated is guidance for revenue growth in a range of 7-to-9 percent for the second half of its fiscal year, which ends June 29, 2003.

About 1-800-FLOWERS.COM(R) For more than 25 years, 1-800-FLOWERS.COM has helped millions of customers connect to the people they care about with a broad range of thoughtful gifts, award-winning customer service and its unique technology and fulfillment infrastructure. The Company's product line -- including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts -- is available to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a day; or by visiting one of the Company-operated or franchised stores. The Company's collection of thoughtful gifting brands includes home decor and garden merchandise from Plow & Hearth(R) (phone: [phone] and web: www.plowandhearth.com), premium popcorn and other food gifts from The Popcorn Factory(R)(phone: [phone] and web: www.thepopcornfactory.com), gourmet food products from GreatFood.com(R) (www.greatfood.com), and children's gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(SM)(www.magiccabin.com). The Company's Class A common stock is listed on the NASDAQ National Market (ticker symbol "FLWS").

Special Note Regarding Forward-Looking Statements: A number of statements contained in this press release, other than statements of historical fact, are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: the Company's ability to achieve forecast increases in revenue for the second half of its fiscal year 2003; its ability to maintain and enhance its online shopping web sites to attract customers; its ability to successfully introduce new products and product categories; its ability to maintain and enhance profit margins for its various products; its ability to provide timely fulfillment of customer orders; its ability to cost effectively acquire and retain customers; its ability to compete against existing and new competitors; its ability to manage expenses associated with necessary general and administrative and technology investments; its ability to cost efficiently manage inventories; its ability to improve its bottom line results and build long-term shareholder value; its ability to leverage its operating infrastructure; its ability to achieve its stated results guidance for fiscal 2003, and general consumer sentiment and economic conditions that may affect levels of discretionary customer purchases of the Company's products. For a more detailed description of these and other risk factors, please refer to the Company's SEC filings including the Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements made in this release, in the Company's guidance for the second half if its fiscal year 2003, or in any of its SEC filings except as may be otherwise stated by the Company.