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1-800-FLOWERS.COM Reports Record Order Volume for Mother's Day Holiday.


WESTBURY, N.Y. -- 1-800-FLOWERS.COM(R), Inc. (NASDAQ: FLWS)

--Peak shopping period (4/25/05-5/8/04) orders reached approximately 1,150,000.

--Online orders represented more than 75 percent of total combined online and telephonic orders.

--Company delivered more than 950,000 floral arrangements and gift plants plus tens of thousands of gourmet and spa gift baskets, baked gifts, candy and colorful tins of popcorn.

1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading multi-channel retailer of thoughtful gifts for all occasions, today reported record order volume for the 2005 Mother's Day holiday season. During the Mother's Day holiday period (4/25-5/8) the Company handled more than 1,150,000 customer orders. On its peak business days leading up to the holiday, the Company processed an average of more than 195,000 orders per day. In addition, because of its unique same-day fulfillment capabilities, the Company was able to take and deliver thousands of orders on Mother's Day Sunday.

Jim McCann, CEO, said "The Mother's Day holiday is traditionally one of our busiest periods and we are very pleased with the strong growth we achieved this year. We continue to see our customers embracing 1-800-FLOWERS.COM as their `Florist of Choice,' for an expanding range of their gifting needs, both local and long-distance. They are attracted to our broad range of great gifts, appropriate for moms and anyone else on their list -- everything from flowers and plants, to towers of delicious baked gifts, candy, gourmet and spa baskets, and exclusive gifts from our premier branded partners, such as Lenox, Waterford, Godiva and others. We believe these choices, combined with our 100 percent satisfaction guarantee and our ability to deliver gifts same day, any day -- even on Mother's Day Sunday -- resonates with our customers, and will enable us to continue to build on our leadership position within the thoughtful gift category."

About 1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.COM Inc. -- "Your Florist of Choice(SM)" -- has been providing customers across the nation with the freshest flowers and finest selection of plants, gift baskets, gourmet foods and confections, and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped Fresh From Our Growers(SM). Customers can shop 1-800-FLOWERS.COM 24 hours a day, 7 days a week via the phone or Internet (1-800-356-9377 or www.1800flowers.com) or by visiting a Company-operated or franchised store. Gift advisors are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness is guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or wwwcherylandco.com); gourmet foods from GreatFood.com(R) (www.greatfood.com); children's gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com) and wine gifts from the WineTasting Network(R) (www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS.

Special Note Regarding Forward-Looking Statements:

The statements in this press release regarding current and future expectations involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: the Company's ability to achieve solid, sustainable revenue growth; its ability to maintain and enhance profit margins for its various products; its ability to provide timely fulfillment of customer orders; its ability to cost effectively acquire and retain customers; its ability to compete against existing and new competitors; its ability to manage expenses associated with sales and marketing and necessary general and administrative and technology investments; its ability to cost efficiently manage inventories; its ability to leverage its operating infrastructure; and general consumer sentiment and economic conditions that may affect levels of discretionary customer purchases of the Company's products. For a more detailed description of these and other risk factors, please refer to the Company's SEC filings including the Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements made in this release or in any of its SEC filings except as may be otherwise stated by the Company.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 16, 2005
Words:767
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