1-800-FLOWERS.COM Partners With Choice Hotels International; Preferred Vendor Relationship to Reach Choice Franchisees, Employees and Guests.Business Editors WESTBURY, N.Y.--(BUSINESS WIRE)--July 19, 2001 The Corporate Partnerships division of 1-800-FLOWERS.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. (R) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : FLWS FLWS Force Level Warfare Systems ), a leading multi-channel retailer of thoughtful gifts for all occasions, today announced the launch of a new relationship with Choice Hotels International (NYSE NYSE See: New York Stock Exchange : CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ), worldwide franchisor of Comfort Inn, Comfort Suites, Quality, Clarion, Sleep, Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. , Rodeway Inn Rodeway Inn is an upper-priced economy chain of motels in the United States and Canada. Rodeway Inn is a brand of the Choice Hotels group. There are over 150 locations in North America. and MainStay Suites Mainstay Suites is a brand of mid-priced extended stay hotels franchised by Choice Hotels International. Mainstay Suites hotels provide comfortable and affordable accommodations to extended stay travelers as well as provide many amenities to its guests. brand hotels. Under the arrangement, 1-800-FLOWERS.COM has been named the preferred floral and gift provider for Choice Hotels. 1-800-FLOWERS.COM will provide all Choice franchisees, employees and guests at Choice brand hotels with special offers on a vast array of floral arrangements and gifts. Choice franchisees may also establish corporate accounts with 1-800-FLOWERS.COM to receive customized consultation services. A dedicated account manager from 1-800-FLOWERS.COM will be available to advise franchisees on how to effectively use flowers and other gift items to build business -- presenting them as thank you gifts to customers, as welcome gifts to potential customers, and to highlight grand openings or other special functions. "We are tremendously pleased with this partnership as it benefits three critical constituencies -- our employees, our franchisees, and our guests," said Daniel Rothfeld, senior vice president, e-commerce and emerging business opportunities at Choice Hotels. "Flowers and gifts are not only wonderful to give and to receive, but they can have a demonstrable impact on business relationships. The experts at 1-800-FLOWERS.COM will help our franchisees make the most of this important business-building tool." Brian Dalmass, vice president of corporate partnerships for 1-800-FLOWERS.COM, said, "The program we have put together with Choice Hotels will serve as a model for future corporate programs. Together we have developed a relationship that meets Choice's floral and gift needs to enhance their business throughout the world." The Corporate Partnerships division of 1-800-FLOWERS.COM is focused on developing mutually beneficial partnerships with the nations' most recognized and customer friendly brands. The division has established relationships for 1-800-FLOWERS.COM with American Airlines, American Express, and Worldcom, to name a few. About 1-800-FLOWERS.COM(R) With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts to customers around the world via: the Internet at (www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377) 24 hours a day; or by visiting one of its Company-operated or franchised stores. The Company's gift product line is complemented by the merchandise sold through its subsidiaries which include The Plow & Hearth, Inc., a direct marketer (phone: 1-800-627-1712 and web: www.plowhearth.com) of home decor and garden merchandise and GreatFood.com(R) (www.greatfood.com) an online retailer of gourmet food products. On June 8, 2001, 1-800-FLOWERS.COM announced the acquisition of HearthSong and Magic Cabin Dolls, multi-channel direct marketers of children's gifts including natural material toys, games, arts and crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts. and dolls. 1-800-FLOWERS.COM currently maintains strategic online relationships with America Online, Yahoo, and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). among others. The Company's website recently earned "Best of the Web" honors from Forbes magazine. The Company's Class A common stock is listed on the NASDAQ National Market under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors "FLWS." About Choice Hotels International Choice Hotels International is the world's second largest lodging franchisor, with more than 5,000 hotels open or under development in 43 countries. Hotels are marketed under the brand names Comfort Inn, Comfort Suites, Quality, Clarion, Sleep, Econo Lodge, Rodeway Inn and MainStay Suites. All are registered trademarks and service marks of Choice Hotels International, Inc. For more information, visit the company online at www.choicehotels.com. |
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