1-800-FLOWERS.COM Opens Shop On PeoplePC.

WESTBURY, NY--(BUSINESS WIRE)--Oct. 26, 1999--

1-800-FLOWERS.COM (NASDAQ:FLWS) today announced that it has signed a one-year agreement to become a key floral and gift provider for PeoplePC, a new company that empowers consumers to reap the rewards of personal computing and the Internet.

PeoplePC's unique business model brings buyers and sellers together in mutually beneficial relationships. Companies such as 1-800-FLOWERS.COM capture consumer attention and enhance e-commerce profitability by offering special deals exclusive to PeoplePC members. In partnering with PeoplePC, 1-800-FLOWERS.COM can share the acquisition costs associated with obtaining new customers and build long-term loyalty with its customers through better and more customized offerings.

The new agreement with PeoplePC continues 1-800-FLOWERS.COM's leadership position in working with portals and other new distribution models. In recent weeks, the Company announced an expansion of its relationship with America Online, Inc. and also maintains relationships with MSN, Snap.com, Yahoo and Excite.

"1-800-FLOWERS.COM has always been known as an innovator, so it is only natural that we would partner with a unique company like PeoplePC," said Chris McCann, senior vice president at 1-800-FLOWERS.COM. "We are always looking for new ways to reach potential customers, and PeoplePC's business model is sure to generate a lot of traffic."

"PeoplePC is dedicated to providing our customers with valuable deals from leading e-commerce merchants such as 1-800-FLOWERS.COM," said Nick Grouf, chairman and CEO of PeoplePC. "They are widely considered the floral industry leader and their expansion into other gift categories will provide our shoppers with a wide variety of gifting options."

1-800-FLOWERS.COM announced earlier this year that it had expanded its product line into a wide variety of gifts in the gourmet, gardening, home decor and specialty gift categories.

About PeoplePC

PeoplePC strives to enable full participation in the Digital Economy by providing a more efficient way to link buyers and sellers; to allow sellers to reduce customer acquisition and retention costs; and to pass much of these savings on to buyers --- the members of PeoplePC. By linking buyers and sellers together in a more streamlined and mutually beneficial way, PeoplePC creates a new way of doing business for consumers and producers alike. Its business model fulfills the potential that the Internet has long represented but rarely delivered upon, by taking full advantage of the benefits of the network. For more information, visit http://www.peoplepc.com.

About 1-800-FLOWERS.COM

With one of the most recognized brands in e-commerce, 1-800-FLOWERS.COM provides fresh-cut flowers and other gifts to customers around the world via: the Internet (www.1800flowers.com), AOL (keyword: flowers) and other online services; by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of our Company operated or franchised stores. In 1995, 1-800-FLOWERS.COM launched a fully functional e-commerce Web site and currently maintains strategic online relationships with America Online, Microsoft Network, Snap.com, Yahoo and Excite, among others. The Company's online product offerings include an extensive array of fresh-cut and seasonal flowers, plants, floral arrangements and gift baskets, gourmet foods, garden accessories, and casual lifestyle furnishings. The Company's Class A Common Stock is listed on the Nasdaq National Market under the symbol "FLWS."

This press release contains statements of a forward-looking nature relating to future events or future financial results of 1-800-FLOWERS.COM, Inc. Investors are cautioned that actual results may differ materially. In evaluating such statements, investors should specifically consider various risks, factors and uncertainties which could cause actual events or results to differ materially from those described or anticipated in such forward-looking statements, including the matters set forth in 1-800-FLOWERS.COM's reports and documents filed from time to time with the Securities and Exchange Commission.