1-800-FLOWERS.COM Expects Revenues of Approximately $161 Million, Up 4 Percent, For its Fiscal 2004 Fourth Quarter.

WESTBURY, N.Y. -- Company Anticipates Total Revenue Growth for Fiscal 2004 of Approximately 7 Percent to More Than $603 Million Driven by Online Revenue Growth in Excess of 15 Percent to More Than $305 Million

1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), a leading multi-channel retailer of thoughtful gifts for all occasions, today said the Company anticipates achieving total revenue of approximately $161 million in its fiscal 2004 fourth quarter, which ended on June 27, 2004. The revenue figure represents growth of approximately 4 percent compared with total revenue of $154.8 million in the fiscal 2003 fourth quarter.

The Company said that while sales continued to grow in its online channels, telephonic sales declined during the quarter due to a combination of continued customer migration to its online sales channels, and lower than anticipated sales in the Company's home and garden gift category. The Company noted that its home and garden gifts typically carry a higher gross profit margin compared with floral gifts, thus lower sales in this category will also impact the Company's gross profit margin for the quarter. However, the Company stated that continued improvements in its operating expense ratio would reduce the impact of lower telephonic sales and gross profit margin on net income.

Jim McCann, CEO of 1-800-FLOWERS.COM, said, "During the fiscal fourth quarter we continued to see solid revenue growth in our core floral gift category as well as in those complementary gift categories that we have targeted for growth, including gourmet food gifts, gift baskets, candy and plush stuffed animals. However, as we have noted throughout the year, customer demand in the home and garden gift sector has remained below our expectations. We believe this can be attributed to increasingly competitive market conditions within the sector as well as internal merchandising and marketing issues. We have completed a thorough review of our home and garden business and have implemented plans that, we believe, will significantly enhance its product offering and marketing programs. Based on early results of these efforts, we are confident that we can reinvigorate this segment of our business and achieve sustainable revenue growth in fiscal 2005 and beyond."

Based on its expected fourth quarter revenues, the Company said it anticipates achieving total revenue growth for fiscal 2004 of approximately 7 percent to more than $603 million compared with $565.6 million in fiscal 2003. In addition, the Company noted that, because of the low capital requirements inherent in its business model, it continues to generate increasing levels of free cash flow and expects to finish the fiscal year with a cash and investment position of more than $100 million.

The Company plans to issue a press release announcing full financial results for its fiscal 2004 fourth quarter and full year before the market opens on August 5, 2004. A conference call will be held on the same day at approximately 11:00 a.m. (ET). The conference call will be web cast live from the Investor Relations section of the Company's website and subsequently indexed there for post-call review.

About 1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) has been the leading innovator in the floral industry, taking the extra step to help people connect and express themselves quickly and easily with exquisite floral gifts crafted with care by renowned artisans and the nation's leading florists, as well as distinctive non-floral gifts appropriate for any occasion or sentiment. The Company provides gift solutions same day, any day, offering an unparalleled selection of flowers, plants, gourmet foods and confections, gift baskets and other impressive unique gifts. As always, satisfaction is guaranteed, and customer service is paramount with quick, convenient ordering options, fast and reliable delivery, and gift advisors always available. Customers can shop 1-800-FLOWERS.COM 24-hours a day, seven-days a week via the Internet (http://www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377); or by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet foods from GreatFood.com(R) (http://www.greatfood.com); and children's gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com).

Special Note Regarding Forward-Looking Statements:

A number of statements contained in this press release, other than statements of historical fact, are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: the Company's ability to achieve its stated forecast for revenue growth in its fiscal 2004 fourth quarter and fiscal 2004 full year; its ability to reduce its operating expense ratio; its ability to maintain and enhance its online shopping web sites to attract customers; its ability to successfully introduce new products and product categories; its ability to provide timely fulfillment of customer orders; its ability to cost effectively acquire and retain customers; its ability to grow free cash flow; its ability to compete against existing and new competitors; its ability to manage expenses associated with necessary general and administrative and technology investments; its ability to cost efficiently manage inventories; its ability to leverage its operating infrastructure and general consumer sentiment and economic conditions that may affect levels of discretionary customer purchases of the Company's products. For a more detailed description of these and other risk factors, please refer to the Company's SEC filings including the Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements made in this release or in any of its SEC filings except as may be otherwise stated by the Company.