1-800-FLOWERS.COM Blossoms On the Wireless Web with 2Roam; 2Roam Will Enable 1-800-FLOWER.COM's Customers to Purchase Gifts From Any Wireless Device.Business Editors/High-Tech Writers REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--March 20, 2001 2Roam, Inc., the leading global wireless software and service provider, announced today that 1-800-FLOWERS.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , (Nasdaq:FLWS FLWS Force Level Warfare Systems ), a leading multi-channel retailer of thoughtful gifts, has partnered with 2Roam to develop a wireless Web site. Through the 2Roam Wireless SolutionTM, 1-800-FLOWERS.COM will enhance customer convenience and satisfaction by providing efficient shopping options for busy, on-the-move consumers. Recently named a top Web site by Forbes Magazine, 1-800-FLOWERS.COM is working with 2Roam to allow customers to purchase a wide array of gifts and access stored account data, including addresses, with just a few button taps on their wireless phone or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). . 1-800-FLOWERS.COM's wireless site will assist its customers in finding the right gifts for special occasions and will include convenient features that customers have enjoyed through the Web site. "2Roam's wireless expertise has been instrumental in implementing a robust site that will add a new element of convenience for our customers," said Jonathan Latimer Jonathan Wyatt Latimer (October 23, 1906 – June 23, 1983) was an American crime writer. Life Born in Chicago, Illinois, Latimer became a journalist for the Chicago Tribune, writing about crime and meeting Al Capone and Bugs Moran, among others. , vice president of business development, 1-800-FLOWERS.COM. "By giving consumers the ability to make a purchase on the go, 1-800-FLOWERS.COM opens the way to greater customer satisfaction, continuing our key corporate strategy as a 360 degree retailer--offering quality products to our customers through whatever channel they choose to use." "Since people today are constantly on the move, it is becoming increasingly difficult for them to be tied down to their PC. 1-800-FLOWERS.COM's entrance into the wireless world recognizes the need for their busy customers to continue with their active lifestyles," said Jeff Hansen, senior vice president of marketing, 2Roam. "Using the 2Roam Wireless Solution, leading retail companies such as 1-800-FLOWERS.COM can strengthen customer relationships, increase transactions and build the value of the brand in the emerging wireless data marketplace." About 1-800-FLOWERS.COM(TM) With one of the most recognized brands in online retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gift products including flowers, gourmet foods, candies, gift baskets A gift basket, or fruit basket is typically a gift that is delivered to the recipient at their home or workplace. There are different varieties of gift baskets, some which have fruit only, some with dry/canned goods only (such as tea, crackers and jam) although the standard and other unique gifts to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800/FLOWERS(TM) (1-800/356-9377) 24 hours a day; or by visiting one of its Company-operated or franchised stores. The Company's gift product line is complemented by the merchandise sold through its subsidiaries which include The Plow plow or plough, agricultural implement used to cut furrows in and turn up the soil, preparing it for planting. The plow is generally considered the most important tillage tool. & Hearth, Inc., a direct marketer (catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. : 1-800/627-1712 and web: www.plowhearth.com) of home decor and garden merchandise and GreatFood.com (www.greatfood.com) an online retailer of gourmet food products. 1-800-FLOWERS.COM currently maintains strategic online relationships with America Online See AOL. , Yahoo, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , and NBCi, among others. About 2Roam, Inc. 2Roam, Inc. is a wireless application software and service provider that quickly and easily extends a company's online business onto any handheld wireless device, such as mobile phones and PDAs. Leading global customers including eBay, Best Western Hotels, Tribune Interactive, Forbes and Disney companies such as ABCnews.com, have successfully established their wireless Web presence through 2Roam, providing a seamless wireless extension of their core business model. The 2Roam Wireless Solution gives customers unprecedented control over the look and feel of their wireless brand. With its open technology platform, 2Roam offers its customers additional functionalities such as secure m-commerce, wireless advertising, alerts, messaging, and customer reporting to attract and retain users and generate new revenue streams from their wireless site. 2Roam is a private company backed by leading U.S. and international investors including Panasonic, Siemens, CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) @Ventures, Lightspeed Venture Partners and Trans Cosmos USA, Inc. For more information, visit www.2Roam. |
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