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1-800-FLOWERS.COM Acquires The Winetasting Network, A Napa Valley-Based Multi-Channel Direct Marketer of Wine Gifts.


WESTBURY, N.Y. -- 1-800-FLOWERS.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. (R) (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: FLWS FLWS Force Level Warfare Systems ):

--1-800-FLOWERS.COM adds wine to its fast growing gourmet food and gift basket A gift basket, or fruit basket is typically a gift that is delivered to the recipient at their home or workplace. There are different varieties of gift baskets, some which have fruit only, some with dry/canned goods only (such as tea, crackers and jam) although the standard  categories for personal and corporate gifting.

--The Winetasting wine·tast·ing  
n.
A gathering of people to taste and compare a number of wines.
 Network(SM) provides relationships with many of California's finest wine producers, as well as proven success in multi-channel direct marketing of wine gifts and wine clubs.

1-800-FLOWERS.COM (NASDAQ: FLWS), a leading multi-channel direct marketer of thoughtful gifts for all occasions, today announced that it has acquired The Winetasting Network(SM), a Napa Valley-based leader in distribution services for more than 100 of California's leading wineries and direct-to-consumer wine marketing through the Ambrosia ambrosia (ămbrō`zhə), in Greek mythology, food and drink with which the Olympian gods preserved their immortality. Extraordinarily fragrant, ambrosia was probably conceived of as a purified and idealized form of honey.  Catalogue of Fine Wine and its websites (www.winetasting.com - and - www.ambrosiawine.com).

Jim McCann, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of 1-800-FLOWERS.COM, said, "For some time we've been searching for the right wine partner to support our growing gourmet food gift and gift basket categories, and to gain access to the wine club business. The Winetasting Network fits all our criteria: strong leadership, deep wine industry contacts, a respected wine catalogue, and the infrastructure to accommodate growth. As demonstrated by our prior acquisitions, we can leverage our strong family of gift brands and database of more than 15 million customers, thereby driving profitable growth for The Winetasting Network," McCann added.

"This transaction is a positive milestone for wine lovers and the evolution of wine e-commerce," said Lesley P. Berglund who will remain CEO of The Winetasting Network. "We look forward to introducing more consumers to the broad and deep collections of wines and wineries available through our catalogue, wine clubs and online networks. It is an excellent strategic fit for us and we're very excited by the opportunity to contribute to the successful growth of 1-800-FLOWERS.COM as a leading thoughtful gift provider," she added.

About The Winetasting Network

Based in the heart of the Napa Valley Napa Valley, Calif.: see under Napa.

Napa Valley

greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990]

See : Wine
, the company was co-founded by Lesley Berglund in 1991. By 1999, what began as the Ambrosia Catalogue of Fine Wine expanded into winery win·er·y  
n. pl. win·er·ies
An establishment at which wine is made.

Noun 1. winery - distillery where wine is made
wine maker
 and wine club direct marketing and fulfillment services. The company markets to wine enthusiasts through the Ambrosia catalogue and wine clubs, and two online wine merchant sites: (www.ambrosiawine.com and www.winetasting.com).

About 1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) has been the leading innovator in the floral industry Floral industry is one of the major industries in many developing and underdeveloped countries. Floriculture as an industry began in the late 1800s in England, where flowers were grown on a large scale on the vast estates. , taking the extra step to help people connect and express themselves quickly and easily with exquisite floral gifts crafted with care by renowned artisans and the nation's leading florists, as well as distinctive non-floral gifts appropriate for any occasion or sentiment. The Company provides gift solutions same day, any day, offering an unparalleled selection of flowers, plants, gourmet foods and confections, gift baskets and other impressive unique gifts. As always, satisfaction is guaranteed, and customer service is paramount with quick, convenient ordering options, fast and reliable delivery, and gift advisors always available. Customers can shop 1-800-FLOWERS.COM 24-hours a day, seven-days a week via the Internet (http://www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377); or by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet foods from GreatFood.com(R) (http://www.greatfood.com); and children's gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com).

Special Note Regarding Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
:

A number of statements contained in this press release, other than statements of historical fact, are forward-looking within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. These risks and uncertainties include, but are not limited to: the Company's ability to grow its revenues; its ability to integrate and profitably grow the businesses of its acquired companies; its ability to maintain and enhance its online shopping web sites to attract customers; its ability to successfully introduce new products and product categories; its ability to provide timely fulfillment of customer orders; its ability to cost effectively acquire and retain customers; its ability to compete against existing and new competitors; its ability to cost efficiently manage inventories; its ability to leverage its operating infrastructure and general consumer sentiment and economic conditions that may affect levels of discretionary customer purchases of the Company's products. For a more detailed description of these and other risk factors, please refer to the Company's SEC filings including the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
. The Company expressly disclaims any intent or obligation to update any of the forward looking statements made in this release, or in any of its SEC filings except, as may be otherwise stated by the Company.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 16, 2004
Words:817
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