1-800-FLOWERS' BloomLink System Leverages IPivot Technology to Break Online Florist Transaction Record.WESTBURY, NY--(BUSINESS WIRE)--March 2, 1999 Prominent E-Commerce Merchant's Business to Business Channel Breezes Through Busiest Valentine's Week Ever, Supported by IPivot's Load Balancing Architecture 1-800-FLOWERS(R), the world's favorite florist, last month recorded the heaviest Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. florist transaction load it has ever experienced since it began doing business on the Internet in 1995. The company's BloomLink(TM) order processing system was managed using IPivot's intelligent load balancing The fine tuning of a computer system, network or disk subsystem in order to more evenly distribute the data and/or processing across available resources. For example, in clustering, load balancing might distribute the incoming transactions evenly to all servers, or it might redirect them architecture. "We processed three times more BloomLink orders this year than last year," said Norman Dee, director of network services at 1-800-Flowers. "During last year's Valentine's week we were sweating bullets and monitoring our resources very closely. We spent a lot of time on the phone fixing problems. "This year it was a breeze for us, thanks to internal tuning and the IPivot load balancing solution that we implemented. Things ran so smoothly that our servers just hummed along. We easily could have handled many more transactions than we did without overloading In programming, the ability to use the same name for more than one variable or procedure, requiring the compiler to differentiate them based on context. (language) overloading - (Or "Operator overloading"). the system," Dee said. The BloomLink interactive order processing system was developed by 1-800-FLOWERS to process and distribute consumer orders to the company's distribution partners and affiliated florists nationwide. Florists who participate in the BloomLink system are able to interactively view, download and print orders for delivery to local customers. BloomLink is designed around an open architecture that enables florists to easily access the system with a personal computer and a Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . "BloomLink is a database-intensive transaction environment with many processes happening in the background including printing and FTP FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to file transfers," Dee explained. "Since this system is so critical to our business, we needed to guarantee the persistence, reliability and scalability of our servers and the applications that run on them. We evaluated many different solutions, and IPivot was the only vendor that was able to meet our needs." About 1-800-FLOWERS(R) 1-800-FLOWERS is the world's favorite florist assisting with more than 9 million floral flo·ral adj. Of, relating to, or suggestive of a flower: a fabric with a floral pattern. flo purchases last year. The company's Web site located at 1800flowers.com is among the highest volume e-commerce sites and together with its more than 150 company-owned and franchised stores and telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. centers offers customers the freshest flowers and related gifts 7 days a week, 24 hours a day. 1-800-FLOWERS is headquartered in Westbury, NY. About IPivot IPivot Inc. develops IP infrastructure technologies that improve the performance of e-commerce Web sites and enterprise networks from the users' perspective. IPivot's unique technology is marketed through a network of premiere resellers, network integrators and OEMs. The company's management team combines experience in the Internet, network and transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. markets. IPivot's investment partners include Crosspoint Venture Partners, Enterprise Partners, Doll Capital Management, VantagePoint Ventures and Athena Technology Ventures. The company is located in Poway, Calif., near San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . For more information, call toll-free 877/347-4868 or visit www.ipivot.com. IPivot is a trademark of IPivot Inc. 1-800-FLOWERS and BloomLink are trademarks of 800-FLOWERS Inc. All other trademarks are the property of their respective owners. |
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