1-800-ATTORNEY Launches New Florida Markets; Company Initiates Sales Campaigns in Atlanta, Chicago and Boston Markets.

Business Editors/Legal Writers

LAKE HELEN, Fla.--(BUSINESS WIRE)--Oct. 4, 2001

1-800-ATTORNEY, Inc. (Nasdaq:ATTY) today announced the launch of three new Florida markets consisting of Greater West Palm Beach, Ft. Myers/Naples and Jacksonville for its attorney marketing network, 1-800-ATTORNEY. The Company also has expanded its sales campaigns for the 1-800-ATTORNEY marketing network by deploying outside sales teams to Atlanta, Chicago and Boston.

1-800-ATTORNEY, Inc. launched its first market on June 4, 2001 in Orlando, Florida, followed by the Miami-Dade market on July 2, 2001, and Tampa, Florida on August 1, 2001. "With the launch of these three new markets, we significantly increase our market presence within Florida where we will air over 2,000 thirty-second television commercials during the month of October alone. We are now aggressively expanding out of state and look forward to continuing the momentum we have realized in Florida," commented Peter S. Balise, president and chief executive officer of 1-800-ATTORNEY, Inc.

Commenting on current economic conditions and the outlook for marketing to attorneys, Bill Wrigley, chief operating officer of 1-800-ATTORNEY, Inc. said, "Despite the current economic climate, we believe there are significant opportunities within the legal services sector given the compulsory nature of legal issues such as bankruptcy, personal injury and criminal matters. We believe that we will continue to find strong receptivity to our ability to connect those in need of legal services to the attorneys on our marketing network."

1-800-ATTORNEY, Inc. and its wholly owned subsidiary PCNA Communications Corporation are a leading provider of print directories within the legal industry and are executing a strategy that will position 1-800-ATTORNEY to become the nation's leading attorney marketing network.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995: The statements made above relating to the expansion of the 1-800-ATTORNEY marketing network by the deployment of outside sales teams, the increase of the attorney marketing network's presence within Florida, and the continued receptivity to our attorney marketing service are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The statements that express the "belief", "anticipation", "plans", "expectations" and similar expressions are intended to identify forward-looking statements. The results anticipated by these forward-looking statements may not occur. While we believe that these statements are accurate, our business is dependent upon general economic conditions and various conditions specific to its industry and future trend results cannot be predicted with certainty. Important factors that may cause actual results to differ materially from the forward-looking statements include the following: (1) our ability to sell our network in new locations; (2) our ability to hire additional qualified sales and management personnel as they are needed; (3) the continued receptiveness of attorneys to our marketing network and the continuance of their contracts to term; (4) our ability to successfully achieve and manage the technical requirements of the marketing network as intended; and (5) the continued reception of consumers to advertisements we place. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise. For more information regarding some of the ongoing risks and uncertainties of our business, see the section titled "Risk Factors and Uncertainties" in our most recent annual report on Form 10-KSB on file with the Securities and Exchange Commission.