1-800-ATTORNEY, Inc. Launches New Web Site: 1-800-ATTORNEY.com; Debuts 1-800-ATTORNEY in ATLANTA.Business Editors/Legal Writers LAKE HELEN, Fla.--(BUSINESS WIRE)--Nov. 14, 2001 Web Site Seeks to Accelerate Public Awareness of the 1-800-ATTORNEY Brand on a National Basis 1-800-ATTORNEY, Inc. (Nasdaq:ATTY ATTY - Attorney ATTY - A Thousand Thank Yous) today announced the launch of its new Web site, 1-800-attorney.com. The launch of 1-800-attorney.com coincides with the company's launch of its attorney marketing network in Atlanta and its expansion of sales into Chicago and Boston. "Our goal in the development of 1-800-attorney.com, has been to enhance the public awareness of the 1-800-ATTORNEY brand which will positively affect our member attorneys," said Brenda Weaver, director of information technology. "We've built a site that will support our future growth and provide consumers with both an informational and entertaining experience with the law. Our innovative site includes not only general content to help visitors become more familiar with the law and its affect on them, but also offers a section devoted to more obscure laws -- as well as chat rooms, message boards and informational videos." "Our goals are focused on the continued development of the 1-800-ATTORNEY brand," said Bill Wrigley, chief operating officer of 1-800-ATTORNEY, Inc. "There are approximately one million attorneys in the United States who invest approximately $2 billion annually in advertising, with an estimated $700 million for yellow page advertising alone. Just like 1-800-FLOWERS, 1-800-COLLECT, 1-800-DENTIST and 1-800-CONTACTS, 1-800-ATTORNEY is focused on becoming the most recognized brand in the legal services industry." 1-800-ATTORNEY, Inc. launched its first market on June 4, 2001 in Central Florida, followed by the Miami-Dade market on July 2, 2001, Tampa, Florida on August 1, 2001, and Jacksonville, Ft. Myers/Naples and West Palm Beach on October 1, 2001, and Atlanta, Georgia on November 1, 2001. Consumers may access the company's Web site at 1-800-attorney.com, 1800attorneys.com, 1800attorney.com, 1-800-attorneys.com, 800attorney.com, 800attorneys.com or Attorneys.com. 1-800-ATTORNEY, Inc. is executing a strategy of becoming the nation's leading attorney marketing network and its wholly owned subsidiary, PCNA PCNA - Pepsi Cola North America PCNA - Porsche Cars of North America, Inc. PCNA - Preventive Cardiovascular Nurses Association PCNA - Proliferating Cell Nuclear Antigen PCNA - Pudelpointer Club of North America Communications Corporation, is a leading provider of print directories within the legal industry. "Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995: The statements made above relating to the expansion of the 1-800-ATTORNEY marketing network, the positive effect upon our member attorneys through enhancement of the public's awareness of the 1-800-ATTORNEY brand, the continued development of the 1-800-ATTORNEY brand and our goal for it to become the most recognized brand within the legal services industry are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The statements that express the "belief", "anticipation", "plans", "expectations" and similar expressions are intended to identify forward-looking statements. The results anticipated by these forward-looking statements may not occur. While we believe that these statements are accurate, our business is dependent upon general economic conditions and various conditions specific to its industry and future trend results cannot be predicted with certainty. Important factors that may cause actual results to differ materially from the forward-looking statements include the following: (1) our ability to sell our network in new locations; (2) our ability to hire additional qualified sales and management personnel as they are needed; (3) the continued receptiveness of attorneys to our marketing network and the continuance of their contracts to term; (4) our ability to successfully achieve and manage the technical requirements of the marketing network as intended; and (5) the continued reception of consumers to advertisements we place. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise. For more information regarding some of the ongoing risks and uncertainties of our business, see the section titled "Risk Factors and Uncertainties" in our most recent annual report on Form 10-KSB on file with the Securities and Exchange Commission. |
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