1-800 MUSIC NOW: You Call. You List Listen. You Like. You Buy; MCI Marketing machine launches music mega-brand.NEW YORK--(BUSINESS WIRE)--Nov. 8, 1995--Fab Four by phone? MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. rock America's music scene with a new "Revolution" -- 1-800 MUSIC NOW, the easiest way to buy and sample music over the phone. 1-800 MUSIC NOW lets consumers use their telephone to sample and purchase from more than 5,000 titles, available in both CD and cassette. The music arrives within days -- even overnight. 1-800 MUSIC NOW is powered by unique marketing relationships with more than 100 local radio stations in the top 30 markets. These affiliate radio stations will aggressively promote 1-800 MUSIC NOW on the air. MCI will turn up the volume on 1-800 MUSIC NOW with a national print and broadcast campaign. The tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. : You call. You listen. You like. You buy. is the universal anthem throughout the creative. "MCI is confident that once consumers know the number, they'll call it," said John Donoghue, vice president, Marketing and Advertising, MCI. "We're not just creating a brand; we're establishing a whole new category." NAME YOUR TUNE: NEW CAMPAIGN PLAYS TO ALL AUDIENCES 1-800 MUSIC NOW advertising campaign features five spots, each playing to a specific musical audience. The introductory :30 spot blends a variety of styles and sounds. Additionally, MCI has created for :15 spots, each capturing a distinct musical flavor including county, rock, pop and R&B. Targeting traditional music hangouts, the commercials will break nationally Nov. 13 on MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , continuing Nov. 20 on VHI VHI Voluntary Health Insurance (Irish health insurance provider) VHI Virginia Health Information VHI Veterans Health Initiative VHI Verastream Host Integrator (WRQ Inc. , MTV, TNN TNN The National Network (formerly The Nashville Network) TNN The Nashville Network (now The National Network) TNN The Nerd Network (online gaming clan) and CMT CMT Certified Medical Transcriptionist. CMT abbr. Certified Medical Transcriptionist CMT California mastitis test. . The campaign also hits spot TV in 30 markets. Pacing with the brand's bold attitude, a six-page print advertisement features an open matchbook beckoning: For a good time call 1-800 MUSIC NOW(SM). These ads will appear in music-related books like Entertainment Weekly, People, Rolling Stone and Spin. All print ads will include the online address http://www.1800musicnow.mci.com for reaching 1-800 MUSIC NOW on the Internet. All advertising executions were created by MCI's advertising agency, Messner, Vetere, Berger, McNamee, Schmetterer Euro RSCG. MCI, headquartered in Washington, DC, is one of the world's largest and fastest-growing diversified communications companies. With annual revenue of more than $13 billion, MCI offers consumers and businesses a broad portfolio of services, including long distance, wireless, local access, paging, outsourcing, Internet software and access, information services See Information Systems. , business software and advanced global telecommunications services. CONTACT: MCI News Bureau Mark Pettit, 1-800-644-NEWS newsmci@mcimail.com or Ketchum Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Robyn Freedman, 404/877-1800 |
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