1 To 1 Institute Offers Exclusive Learning Opportunity For Top Execs.

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--May 18, 2000

Peppers and Rogers Group Helps Create CRM Action Plan in Four Days

with Unique "Personal Trainer" Concept

Need a jump-start to get your CRM program off the ground? Interested in increasing your level of CRM expertise? Forget the do-it- yourself approach. Never mind the boot camp mentality. The 1to1Institute is the business equivalent of an exclusive spa, where top decision-makers get to work on changing the future of their companies. Executives who check in at the 1to1 Institute will find themselves immersed in a one-to-one marketing learning experience with Peppers and Rogers Group management strategy experts as their "personal trainer."

Limited to only 50 clients per seminar, The 1To1 Institute is a project intensive, four-day seminar designed specifically for high level executives who are facing the challenge of re-shaping the way they do business today. They recognize the need to transform an out-of-date, product-centric profile into a sleek new customer focused business model that treats different customers differently. The results-oriented program guarantees that executives will leave with a 1 to1 CRM action plan they can implement immediately to create or enhance their company's one-to-one initiatives.

Launched in January 2000 to outstanding reviews, The 1to1 Institute www.1to1.com/1to1/institute currently has seminars scheduled in Cambridge England, June 13-16; Rye Brook, New York, July 17-20; and Berkeley, California September 11-14.

"The 1to1 Institute was one of the best learning experiences I've ever had," said Samantha Watson, Senior Product Manager for TRIP.com, a five year old Colorado based travel firm. I came away with a strong understanding of one-to-one concepts and a logical framework for short term and long term implementation. It's one thing to get it, but another thing to both get it and be able to do it!"

CRM is a complex business process. Articulating a CRM strategy is relatively easy but actually implementing it requires the integration of many different parts of a company. Not unlike the refined program strategy of a real-life personal trainer, the content of the 1to1 Institute agenda is derived from the direct experience and knowledge of Peppers and Rogers group consultants, who have successfully developed CRM strategies and tactics for hundreds of companies on six continents. Like a personal trainer, they help their clients set goals, figure out where the work needs to be done, offer solutions they can live with, and then educate and guide them to the tools necessary to set the process in motion.

Led by Peppers, Martha Rogers, Ph.D., and Bob Dorf, the firm's president, the 1to1 Institute's leadership team includes Peppers and Rogers Group senior consultants, Paul Lethbridge, managing director of Peppers and Rogers Group, Europe; Lane Michel, partner and director of Peppers and Rogers Group Western United States; and Valsoir Tronchin, JR. from the firm's Brazilian office.

"We have created a very personal, one-to-one environment in which executives, who are already working to transform their companies, will learn more about CRM as a discipline and be able to exchange thoughts and ideas with others involved in implementing similar programs," said Peppers, partner of the management consulting firm. "Attendees will leave the 1to1 Institute with a personalized, applicable CRM action plan, one that they helped create, enabling them to create or augment their own one-to-one initiatives."

The program's agenda is based upon Peppers and Rogers Group's unique methodology, which leverages technology to treat different customers differently - giving each customer a powerful incentive to buy more today, and return tomorrow to buy again. The 1to1 Institute agenda includes the following topics:

- Company Assessment

- The 1to1 Database and Customer Information Strategy

- Understanding Your Customers Strategic Value and Long Term Values

- The New Role of the 1to1 Sales Force and Call Center

- Using e-mail and the Web to Develop Successful 1to1 Relationships

- Becoming a 1to1 Enterprise

The 1to1Institute is designed expressly for global decision-makers engaged in implementing one-to-one business principles and strategies. Past participants include CEOs, Presidents, Vice Presidents and upper level management executives in marketing, sales, customer relationship and information technology industries from enterprises headquartered in Brazil, Canada, France, Korea, Mexico, The Netherlands, The Philippines, Switzerland, U.K. and the United States.

About Peppers and Rogers Group

Peppers and Rogers Group is the world's leading management consulting firm specializing in Customer Relationship Management and e-business strategies. Headquartered in Stamford, CT, they operate offices throughout the US and in Australia, Asia, Europe, South America, South Africa and Mexico. Clients include 1-800 Flowers, AT&T, Agilent Technology, BellSouth, Bertelsmann AG, Ford Motor Company, Hewlett-Packard, Newbridge, US WEST, Wolters Kluwer, and Xerox. For more information visit Peppers and Rogers Group at www.1to1.com.