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1 877 FLOWERS, Inc. Enters Cyberspace.


CHICAGO--(BUSINESS WIRE)--March 9, 1999--1 877 FLOWERS, Inc. is floral flo·ral  
adj.
Of, relating to, or suggestive of a flower: a fabric with a floral pattern.



flo
 veteran FNTDN's foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 the ever expanding "war of the flowers" on web commerce.

By establishing its new web site, this Chicago company will engage in the floral order-gathering business which its president Thomas J. O'Brien Thomas J. O’Brien refers to:
  • Thomas James O’Brien (1842–1933), U.S. politician (Republican) and ambassador from Michigan
  • Thomas Joseph O’Brien (1878–1964), U.S. politician (Democrat) from Illinois
  • Thomas J.
 practically invented before contracting its services to Sears Roebuck & Co. in 1964.

His family-owned company, under license from Sears then operated "Flowers by Sears," taking orders from Sears customers and others, and transferred such orders for filling to florists all over America and abroad. O'Brien's company and Sears parted ways in December 1995.

Meanwhile O'Brien's FNTDN (Florists Nationwide Telephone Delivery Network), which he founded in 1958, continued to compete in the same arena. During the past eight or so years newcomers have been entering the field, so O'Brien decided to expand to the internet.

1 877 FLOWERS is NOT (repeat NOT) the phone number for the company. The company was incorporated and began business in April 1998 when a major carrier assigned as·sign  
tr.v. as·signed, as·sign·ing, as·signs
1. To set apart for a particular purpose; designate: assigned a day for the inspection.

2.
 that number to O'Brien. Several weeks later, "the company reneged on their commitment," O'Brien stated, so O'Brien's company currently uses the toll-free number 877-746 6235 on the new web site. He says that 877-746-6235 may not spell flowers but it really spells "the very best and freshest flowers, promptly delivered, guaranteed unconditionally, at prices equal to or lower than others." In support of its new web operations Web operations is a domain of expertise within IT systems management that involves the deployment, operation, maintenance, tuning, and repair of web-based applications.

With the rise of web technologies since mid-1995, specialists have emerged that understand the complexities of
, the company is considering use of other toll-free numbers. They currently use: 1 800 4BOKAYS, 1 USS USS
abbr.
1. United States Senate

2. United States ship

USS abbr (= United States Ship) → Namensteil von Schiffen der Kriegsmarine
 BOKAYSS, AND 1 USS GIFTS 4 ALL.

SOURCE: DigitalWork, http://www.digitalworkcom
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 9, 1999
Words:265
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