1,000 Banks on the Web: Now What?SEATTLE--(BUSINESS WIRE)--May 23, 1996--Yesterday the industry newsletter, Online Banking Report, released figures from its latest Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the banking study which identified more than 1,000 financial institutions with World-Wide Web (World-Wide Web, networking, hypertext) World-Wide Web - (WWW, W3, The Web) An Internet client-server hypertext distributed information retrieval system which originated from the CERN High-Energy Physics laboratories in Geneva, Switzerland. sites. With so many competitors already there, the question for banks, thrifts and credit unions is no longer "SHOULD we be on the Web" but rather "WHAT should we be on the Web." In planning meetings around the world, executives are asking themselves the same questions: What do users want from a banking Web site? Would someone actually switch banks to get it? How important is online account data? Will users feel secure paying bills online? Will creditworthy cred·it·wor·thy adj. Having an acceptable credit rating. cred  it·wor prospects complete an online loan application? What
turnaround time (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. do users expect for E-mail queries? Can we use the
Internet to expand beyond our current market? How do we reach prospects
online? The list goes on and on.
Tom Buehrer, founder of E-valuations Research, an Internet-based market research firm, offers some simple advice, "Use the Web to learn about Web users. In the past, gauging user preferences usually meant time-intensive and costly telephone surveys. Now you can post a questionnaire questionnaire, n a series of questions used to gather information. questionnaire, n a form usually filled out by patients that provides data concerning their dental and general health. on your Web site in the morning and begin analyzing user feedback the same afternoon." Another cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. way to gather input is to team with other companies to survey Web users around the country. E-valuations Research and the editors of Online Banking Report are assembling a group of financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies to do just that. "Online Banking: A View from the Internet," is a multi-client market research effort that will assess Web user preferences for online financial services including account access, funds transfer, bill payment, loan and credit card applications, investments, and other information. Sponsorships begin at $5,000. Charter sponsors will be able to tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them. Although the term dates to the thirteenth century, tailor the research questionnaire to meet their individual needs. For more information on the Internet Banking Research Series call (206) 324-2146, E-mail: research@netbanker.com, or view the complete research prospectus at http://www.netbanker.com. For a free sample issue of the Online Banking Report, call (206) 517-5021, fax (206) 524-0351, E-mail freesample@netbanker.com. CONTACT: E-valuations Research Tom Buehrer, 206/324-2146 tom@e-valuations.com http://www.e-valuations.com or Online Banking Report Jim Bruene, Editor, 206/517-5021 jim@netbanker.com http://www.netbanker.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion