1,000 'Blair Witch' Necklaces to Pre-Orders of 'Project' From DVD Empire.MARS, Pa.--(ENTERTAINMENT WIRE)--Sept. 24, 1999-- One thousand necklaces emblazoned with the logo of the indie hit, "The Blair Witch Project," will be given away free to the first 1,000 customers who pre-order the film on Digital Video Disc See DVD. Digital Video Disc - Digital Versatile Disc (DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. ) from DVD Empire (www.dvdempire.com) in advance of its October 26 release. The giveaway is the first in a series of 1999 holiday promotions from the pioneering online retailer of Digital Video Discs (DVD) and DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jeff Rix. DVD Empire is selling "The Blair Witch Project" for $20.95, a 30% discount from its $29.98 suggested retail price. The Blair Witch promotion is a departure for DVD Empire, which has relied on same-day shipping and 'Everyday Low Prices' (30% off list on almost all titles) to stand out from other online retailers. "More than five million U.S. homes are expected to have DVD players by the end of this year," said Rix. "It makes sense for us to offer added value to our customers in what is becoming the fastest growing entertainment format of the decade. "'The Blair Witch Project' has fabulous Generation Y appeal, and I think that in Generation Y lies the future of DVD," Rix says. "The necklace is a great premium. Kids can wear it to school." |
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