1, 2, 3...Sold! CreaLog Voice Portal Powers Germany's First Interactive Television Auction Channel.FRAMINGHAM, Mass. -- Built on NMS See NetWare Management System. Communications' Open Access Platform, Voice Portal An interactive voice response (IVR) front end to a data retrieval system. This does not differ in core technology from traditional IVR; rather, the difference is in the application presented. Where old-style IVR was mostly a routing application (press 1 for sales, 2 for service, etc. Powers 1.2.3.TV, Germany's New Auction-Style Concept of Home Shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. NMS Communications (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : NMSS NMSS National Multiple Sclerosis Society NMSS Nuclear Material Safety and Safeguards NMSS New Model Special Schools NMSS Network Management Support Services ), a leading provider of technologies and solutions for enhanced services and efficient networks, and CreaLog, a leading European supplier of voice portal solutions, announced that 1-2-3.TV (www.1-2-3.tv), the completely new German interactive television shopping experience, is using CreaLog's voice portal and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solution platform (www.crealog.com) with NMS' Open Access(TM) platform (www.nmscommunications.com/OpenAccess) as the underlying architecture. For the first time, German consumers can determine their own prices for a variety of products by using 1-2-3.TV, an auction-like service described by CreaLog as similar to "eBay powershopping on TV." Like typical home shopping networks, viewers are presented with a selection of items for sale, such as clothing, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , cosmetics, home improvement items, and gifts, but because the price shown is only a minimum to start the bidding process, the similarity ends there. Customers can then offer their maximum price by telephone using the high performance CreaLog voice portal and CRM solution, built on NMS' flexible, open, and highly scalable Open Access platform. CreaLog not only provides the voice portal but also the web and application servers used for data warehousing, commodity management, and fulfillment, as well as the planning tools used by 1-2-3.TV to manage and plan the product sales. In addition, all integration with the call center (Quelle.Contact) and the logistics company (DHL DHL abbr. 1. Doctor of Hebrew Letters 2. Doctor of Hebrew Literature ) is provided by CreaLog. Customers who register to bid with a 1-2-3.TV call center agent are entered into the database via the CreaLog Web interface (Web registration is also available). This process also automatically checks the customer's credit history so that delivery options can be adapted accordingly. "We chose CreaLog not only for their outstanding voice solutions, but also for their capabilities as a true system integrator," said Henning Schnepper, Managing Partner, 1-2-3.TV. "We had only three months from final concept to launch, so for CreaLog provide smooth interfaces with all the partners in such a short time was an incredible accomplishment." "CreaLog's voice portal is essentially the 'heart' of 1-2-3.TV's fulfillment process. It communicates with callers, the call center, logistics and the graphics engine for the on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. display on TV. It really works perfectly!" adds Dr. Andreas Buechelhofer, the second Managing Partner, 1-2-3.TV. CreaLog's voice portals can handle up to 100,000 calls per minute, a necessity for the massive call volume generated by the televised auctions, for which more than 20,000 people became registered bidders in the first month alone. 1.2.3.TV's business plan anticipates this figure will grow to 500,000 bidders in 2006. "Natural-language voice recognition technology has made huge progress in recent years. Together with NMS Communications, we were assured to get best-in-class voice and call processing for the cost-effective deployment of our IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. solution for 1-2-3.TV," said Michael Kloos, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CreaLog. "In fact, the number of successful calls per day is increasing and we are ready for even more as 1-2-3.TV gains in popularity." "Since this auction-like concept has never existed in Germany until now, it was critical that NMS provide CreaLog with a solid foundation for its voice portal solution, which is so central to the success of 1-2-3.TV," said Brough Turner, Founder and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , NMS Communications. "Open Access is recognized for its scalability, worldwide protocol support, and extensibility, and because it enables the selection of telephony trunks via software, it offers system integrators like CreaLog tremendous cost and inventory savings." CreaLog voice portals are flexible, natural speech dialog solutions, with an open, VoiceXML-based platform for easy and fast realization of voice business applications. CreaLog supports various databases, CTI-middleware, unified messaging systems and Internet protocols. The CreaLog platform combines IVR, CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. , speech recognition in more than 40 languages and text-to-speech (TTS (1) See text-to-speech. (2) (Transaction Tracking System) Software that monitors a transaction until completion. In the event of a hardware or software failure, it ensures that the database is brought back to its former state before the attempt to ) in more than 20 languages with ACD (Automatic Call Distributor) A computerized phone system that responds to the caller with a voice menu and connects the call to the appropriate agent. It can also distribute calls equally to agents. , fax and E-mail in a single voice portal. It's already used in 13 countries, in more than 250 client installations. To see what all the excitement is about, visit http://www.1-2-3.tv/index.php?id=37 for a live feed of 1-2-3.TV, which will be available until 12/15/2004. About CreaLog CreaLog is a leading provider of voice portal solutions in Europe, with references in 13 countries throughout Europe. CreaLog's VoiceXML-based and web-controlled voice portals are running at more than 250 leading customers in all industries. For more information please visit www.crealog.com. About NMS Communications NMS Communications (NASDAQ: NMSS) is a leading provider of technologies and solutions for mobile applications and infrastructure. NMS develops products that enable new mobile voice, data and video applications and improve the performance and quality of wireless networks, helping our customers grow their revenues and profits. Visit www.nmscommunications.com for more information. Statements in this document expressing the beliefs and expectations of management regarding future performance are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on management's expectations as of the date of this document and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainty in communications spending, the implementation of the Company's strategic repositioning and market acceptance of the Company's new solutions strategy, quarterly fluctuations in financial results, the Company's ability to exploit fully the value of its technology and its strategic partnerships and alliances, the availability of products from the Company's contract manufacturer and product component vendors and other risks. These and other risks are detailed from time to time in the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2003. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement. NMS Communications and Open Access are trademarks of NMS Communications Corporation. All other product or corporate references may be trademarks or registered trademarks of their respective companies. |
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