01 Communique Signs OEM Agreement With E-Tech Research for COMMUNICATE! LITE and COMMUNICATE! PRO.TORONTO--(BUSINESS WIRE)--Oct. 13, 1998-- Significant contract with modem manufacturer advances market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" 01 Communique Laboratory Inc. today announced that E-Tech Research, Inc., has agreed to bundle COMMUNICATE! LITE(TM) and the 30-day trial version of COMMUNICATE! PRO(TM) with its Bullet and CyberBullet series of modems. The contract is the latest in a series of OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and agreements for 01 Communique's robust communications software (communications, software) communications software - Application programs, operating system components, and probably firmware, forming part of a communication system. These different software components might be classified according to the functions within the Open Systems suites. It applies both to E-Tech's U.S. and Taiwan offices. "We selected 01 Communique as a strategic OEM software partner because we believe their COMMUNICATE! family of products will create a value-added package that will help strengthen the brand identity of our modems both in the U.S. and overseas," said Allen W. Berkman, Senior VP at E-Tech Research, Inc. (USA). "The comprehensiveness of the feature set offers capabilities that are unavailable in other packages, and that is a strong selling point selling point n. An aspect of a product or service that is stressed in advertising or marketing. Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers for end users." "With E-Tech's status as a major manufacturer of quality fax/data/voice modems worldwide, this agreement is a strong endorsement for our products," said Brian McElwain, VP of Sales and Marketing for 01 Communique Laboratory Inc. "The partnership will help raise the profile of our COMMUNICATE! family of products in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and around the world." All modems in E-Tech's Bullet and CyberBullet series will begin shipping with COMMUNICATE! LITE and the trial version of COMMUNICATE! PRO in November. Both COMMUNICATE! LITE and COMMUNICATE! PRO are designed for power SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. users. The products combine telephone answering/speaker phone, fax, Internet email, and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. functions with a fully integrated contact manager. COMMUNICATE! PRO adds advanced Internet capabilities including an H.323 compliant Internet phone and the ability to automatically launch one's Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. from the contact manager, making it possible to instantly link to a client's Web site by clicking on the address in the contact record. Voice, Internet services, and fax/data capabilities are integrated under a common interface, eliminating the need to learn multiple applications. The suites differ primarily in the degree of customizability and the scalability of specific features. COMMUNICATE! PRO has been named to Windows Magazine's "Win List" as the best-of-class product for communications suites in September 1998. The product, designed for Windows 95/98/NT, was cited for its comprehensive feature set, easy-to-use interface, universal inbox, and ability to help small and home office users project a professional image to their customers. COMMUNICATE! won an Editors Choice Award from CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. magazine in January 1998. About 01 Communique Laboratory Inc. Founded in 1992, 01 Communique is a leader in third-wave communication software solutions for PCs. The company develops and markets communication software that integrates a full range of communication capabilities, including fax, telephony, data and Internet applications, under a single user interface. The company's products are distributed in over 2,000 retail outlets in North America, and internationally through many major OEMs. For more information, contact 01 Communique at +1 (905)-795-2888 or +1 (800)-668-2185 (North America only), or visit http://www.01com.com. About E-Tech Research, Inc. E-Tech is a leading designer and manufacturer of telecommunication and data communication products. It offers a full line of fax-modem and ISDN ISDN in full Integrated Services Digital Network Digital telecommunications network that operates over standard copper telephone wires or other media. equipment and is recognized by partners throughout the world as a leader in V.90 analog computer modems for sale in the consumer marketplace. In addition, the company is a leading supplier to telecommunications companies throughout Asia, South America, and Europe with its transmission product line including HDSL See DSL. HDSL - High bit-rate Digital Subscriber Line and Pair-Gain systems. E-Tech Research, Inc. is located in Fremont, California, and has responsibility for North and South America. E-Tech's world headquarters are located in Hsin Chu, Taiwan. For more information, visit http://www.e-tech.com. |
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