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0-In Welcomes Seasoned Industry Veterans Rick Hyman and TJ Boer to Executive Team; Rick Hyman named VP Worldwide Sales; TJ Boer named VP North American Sales.


Business Editors/High Tech Writers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Dec. 23, 2002

Today 0-In Design Automation, the Assertion-Based Verification Company, welcomed two vice presidents to its executive team: Rick Hyman joined the company as vice president of worldwide sales, and TJ Boer joined as vice president of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 sales. Both Mr. Hyman and Mr. Boer have successfully grown global sales teams and field application organizations, and have been instrumental in creating and managing strategic partnerships with key semiconductor customers.

"0-In has built its technology leadership position in assertion-based verification over the past few years," said Emil Girczyc, 0-In president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With Rick and TJ on board, we are launching the next phase of our company, which is to build our market leadership position. Rick and TJ have the experience and track record to build strong teams, develop strategic accounts, and position products for widespread global adoption. We're delighted to welcome them to the 0-In team."

Mr. Hyman has more than 20 years of experience in engineering and sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
, and was most recently president and CEO of TeraOptics Networks, an optical switching and routing company that last year was named Fabless Startup of the Year by the Fabless Semiconductor Association. Before that he held sales management positions at Silicon Spice, MMC See MultiMediaCard and Microsoft Management Console.  Networks, and NVIDIA; and was at Synopsys for five years in sales and marketing management. He holds a BS in chemical engineering from the University of Washington. Mr. Hyman and his wife, Cheryl, host a charity dinner every year benefiting the Lance Armstrong Lance Armstrong (born Lance Edward Gunderson on September 18, 1971) is a retired American professional road racing cyclist. He won the Tour de France—cycling's most prestigious race—seven consecutive times, from 1999 to 2005.  Foundation.

Mr. Boer has more than 15 years of experience in engineering, sales and marketing management, most recently as senior vice president of sales at Sequence Design, where he managed U.S. and Japan sales and operations. Before that, he was at Synopsys for over eight years, most recently as director of synthesis marketing. Mr. Boer holds a BSEE BSEE
abbr.
Bachelor of Science in Electrical Engineering
 degree from Loyola Marymount University in Los Angeles and an Executive MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from Stanford University.

"In the last few years I've seen firsthand the growing problem of IC verification," said Mr. Hyman. "Design schedules are dominated by verification, and the business issues that result from these design schedules are seen every day in missed market windows and cancelled projects. Today it takes about $20M to complete a design, and $2M to make the mask. Companies can't afford to respin and they can't slip the schedule."

"These business pressures create a tremendous opportunity for 0-In. Assertions are to verification what synthesis was to design, and 0-In is the obvious leader in assertion based verification. With people like 0-In chairman Curt Widdoes, founder Steve White, and Emil, we will continue to lead the industry and make assertion-based verification mainstream, just as synthesis is today."

"The combination of break-through verification technology and an outstanding team made me jump at this opportunity to grow the customer base," said Mr. Boer. "I'm very impressed with the maturity level of the 0-In products and the value they provide to customers."

About 0-In

0-In Design Automation, Inc. (pronounced "zero-in") develops and supports functional verification products that help verify multi-million gate application-specific integrated circuit (hardware) Application-Specific Integrated Circuit - (ASIC) An integrated circuit designed to perform a particular function by defining the interconnection of a set of basic circuit building blocks drawn from a library provided by the circuit manufacturer.  (ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. ) and system-on-chip (SoC) designs. The company delivers a comprehensive assertion-based verification (ABV ABV Above
ABV Alcohol By Volume
ABV Abuja, Nigeria (airport code)
ABV Assault Breacher Vehicle
ABV Accredited Business Valuation specialist
ABV Auxiliary Building Ventilation
ABV Annual Buy Value
ABV Air Bleed Valve
) solution that provides value throughout the design and verification cycle - from the block level to the chip and system level. Twelve of the 15 largest electronics companies have adopted 0-In tools and methodologies in their integrated circuit (IC) design verification flows. 0-In was founded in 1996 and is based in San Jose, Calif. For more information, see http://www.0-in.com.

0-In(R) is a registered trademark of 0-In Design Automation, Inc.
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Publication:Business Wire
Date:Dec 23, 2002
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