.NU Domain's New SpellGuard Service Expands Domain Name Brand Protection; Unique New Service Protects Brands from Misspellings, Spelling Variation, and Typosquatting.MEDFIELD, Mass. -- The .NU Domain Ltd today announced its new SpellGuard(TM) service to protect companies' Internet brands from keyboard errors and typosquatting. This service allows protection of up to five misspellings of a domain name, all of which will point to a company's primary domain name or URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . "Keyboarding errors, misspellings and variations in spellings are all ways which users can end up at the wrong Web site, resulting in brand degradation," said J. William Semich, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of .NU Domain. "With SpellGuard, for a very small fee an organization can protect its brands without incurring the cost and time of managing numerous variations of its primary domain name." SpellGuard is based on .NU Domain's patent pending multilingual web routing technology. With SpellGuard the misspelled domain names can be within 2 letters in length (shorter or longer) of the primary domain name and may have up to two changes in letters. For example mudomain.nu, mdyomain.nu or myudomian.nu could be registered as misspellings for mydomain.nu. These domains will be redirected to the primary domain, and need not be hosted by the domain name holder's ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. or Web service provider. SpellGuard protects against typosquatting, which involves registering web addresses that are minor variations on the names of well-known, legitimate domains. The copycat addresses may involve transposing letters in the web address. Often users land on copycat sites loaded with unwanted advertising or other undesirable content. For example, if Google had used the new SpellGuard service for its www.google.com URL, the misspelling mis·spell·ing n. 1. The act or an instance of spelling incorrectly. 2. A word spelled incorrectly. Noun 1. of its domain name, goggle gog·gle v. gog·gled, gog·gling, gog·gles v.intr. 1. To stare with wide and bulging eyes. 2. To roll or bulge. Used of the eyes. v.tr. To roll or bulge (the eyes). .com, would redirect to the Google Website. Instead, www.goggle.com, points to an advertiser's Website taking advantage of Google users' typing mistakes. The same problem occurs for misspellings of Microsoft's URL, www.microsoft.com. One example is the misspelling www.microsfot.com, which points to another advertiser's Web site. The new service has distinct benefits for multinational companies, since ASCII ASCII or American Standard Code for Information Interchange, a set of codes used to represent letters, numbers, a few symbols, and control characters. Originally designed for teletype operations, it has found wide application in computers. versions of multilingual domains can be used as "misspellings". For example, Varlden.nu could be a misspelling of Varlden.nu (Editors Note - that's v-"a-with-two-dots"-r-l-d-e-n.nu) .NU Domain's SpellGuard is available for $5 per year per primary domain for the first five misspellings. See www.nunames.nu for more information. About .NU Domain Ltd .NU Domain Ltd is a US-based private corporation located in Medfield, MA. .NU Domain is the leading commercial Top Level Domain Name Registry A domain name registry, also called Network Information Centre (NIC), is part of the Domain Name System (DNS) of the Internet which converts domain names to IP addresses. serving Northern Europe. It is also the only Top Level Domain in the world that can support the complete UNICODE international character set in live Web addresses without requiring the use of browser plug-ins A third-party software product, such as a search toolbar, that is integrated into a Web browser to extend its capabilities. A "helper application" provides similar capabilities to a browser plug-in, but runs as an external application and typically launches another window for viewing. or other changes to customer systems, using its unique patent-pending technology. Besides its free blogging service for customers at http://www.blogga.nu, .NU Domain Ltd also offers free domain name parking services for customers who need to lock in a domain name but have no immediate plans to use it, and, for a small annual fee, the .NU InstantWeb Service which provides a quick, five-page mini Web site with blog pages, or URL forwarding URL forwarding - URL redirection for your .NU domain name to a Yahoo, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. or other personal Web site without a unique domain name, and .NU InstantMail Forwarding so AOL, Hotmail and other mail service users can have a unique .NU mail address. You can visit .NU Domain Ltd on the World Wide Web at http://www.nunames.nu. |
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