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... Though movie studios expect trouble.


When "Titanic Titanic (tītăn`ĭk), British liner that sank on the night of Apr. 14–15, 1912, after crashing into an iceberg in the N Atlantic S of Newfoundland. More than 1,500 lives were lost. " opens Christmas Day in Japan, Hollywood's most expensive movie could be heading into the kind of icy waters that doomed the fabled White Star liner.

Japan, like much of Asia, has been hit with a financial crisis, provoking fears that the lucrative overseas movie markets are heading toward a downturn.

"'Titanic' just got screwed," said Andre Morgan, the producer of "Cannonball Run Cannonball Run can refer to the following:
  • Cannonball Baker Sea-To-Shining-Sea Memorial Trophy Dash, an outlaw automobile race of the 1970s or its many copycat successors
  • The Cannonball Run (film) and Cannonball Run II, movies inspired by the races
" and former managing director of Golden Harvest Films in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . "It was always going to he tough for them to recoup their money, but now they can all keep their jobs and blame it on the devaluations and the exchange rate."

While not everyone agrees that the Asian economic trouble will sink "Titanic," many industry observers believe that Hollywood will be hurt by the crisis there.

With production costs soaring (Titanic reportedly cost more than $200 million), U.S. box office revenues often are no longer enough to break even, much less turn a profit. Hollywood now looks to overseas markets for its profits and recoupment - and the turmoil in Asia has everyone nervous.

"The Asian markets have taken a massive hit," said Ivan Cheah, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
.' senior vice president for theatrical distribution in Asia. "I expect further bad news to come."

"Every day someone is going down the tube," said Nadia Bronson, president of international marketing at Universal Studios Inc. "We are all affected."

The production and marketing cost of "Titanic" is being split by Paramount Pictures and Twentieth Century Fox Film Corp. Fox has the overseas markets, including the shaky Asian regions, while Paramount has the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada.

Fox declined to discuss developments in Asia, but Rob Friedman, vice chairman of Paramount's Picture Group, remained bullish.

"Jim Cameron (the film's director) has an enormous track record in Japan," he said. "Japan will be a successful engagement. The same with the rest of Asia because of the event status of the movie."

However, Friedman said lower-budgeted films could be affected by the downturn.

"People will have to make a decision on how to spend their extra money, if they have spendable money," he said.

"Titanic" aside, the bad news in Asia could become a double whammy double whammy
Noun

informal a devastating setback made up of two elements

double whammy n (col) → palo doble

double whammy n (inf
 for Hollywood. Asian currencies, especially in Korea and Thailand, have suffered dramatic devaluations in the past few weeks. This means movie companies will lose a percentage of income based solely on the drop in local currency - even if the box office doesn't slip.

In Korea, the won has lost more than 40 percent of its value this year. In Thailand, the bhat dropped about 50 percent of its value.

Meanwhile, Japan, which represents 30 percent to 50 percent of overseas intake for some companies, has just announced a $77 billion economic restructuring.

"Business has suffered some in Japan," Friedman said.

Motion Picture Association of America President Jack Valenti, who just returned from a trip across Asia, said the real problem is the "ascending ascending /as·cend·ing/ (ah-send´ing) having an upward course.

ascending

progressing to higher levels, usually used in reference to the nervous system.
 strength of the dollar and the collapse of national currencies, which reduce the dollars you export."

He said that, with the exception of Korea, he has seen "no diminution Taking away; reduction; lessening; incompleteness.

The term diminution is used in law to signify that a record submitted by an inferior court to a superior court for review is not complete or not fully certified.
" in box office returns as yet.

Michael Connors, MPAA's senior vice president for Asia, said he remains cautious. "We are watchful," he said. "We haven't drawn any conclusions because certain stock markets have dropped 30 to 50 percent and the currency is going down at the same time. It's too soon."

Connors added that he has seen no dropoff in plans to develop multiplex See multiplexing.  theaters, which Hollywood has been counting on for the expansion of its films in Asia, especially Thailand. "Video sales remain good," he added.

But Connors said it will take three or four months to fully assess the damage the turmoil has had on "consumer patterns."

Metro-Goldwyn-Mayer Inc., which has been hoping to revive its film revenues, has its fingers crossed about "Tomorrow Never Dies," the new James Bond thriller that will be opening in Asia in late January and early February.

"We are concerned how it is going to play," said Larry Gleason, president of MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
 Worldwide Distribution. "We are concerned about the loss of value in the exchange rate. We would have to do more than 15 percent better business than we did with 'Goldeneye' two years ago to bring us hack to status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. ."

Rolf Mittweg, president of New Line Films International, which is a division of Time Warner Time Warner Inc. (NYSE: TWX), formerly known as AOL Time Warner, is the world's largest media and entertainment conglomerate headquartered in New York City, with major operations in film, television, publishing, Internet service and telecommunications.  Inc., isn't counting on giant revenues from Asia.

"We will see less money from this area," he said. "How much less is still to be determined."
COPYRIGHT 1997 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Asian economic crisis
Author:Swertlow, Frank
Publication:Los Angeles Business Journal
Date:Dec 22, 1997
Words:757
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