-NYSE:EK- `'KODAK FILM NOW DIGITAL'' Results in Revenue Upswing for So. Calif. Photo Retailer; Sparks Renewed National Excitement for APS Film Format.

Business Editors and High-Tech Writers

IRVINE, Calif.--(BUSINESS WIRE)--Sept. 5, 2001

In what began as a grassroots campaign by one Southern California retailer has spread throughout the nation.

"APS IS NOW DIGITAL" set out to promote the convergence of film with digital imaging and support the Eastman Kodak Co.'s (NYSE:EK) commitment to expanding the entire photo category.

But the result, according to Mitchell Goldstone, president and co-owner of Irvine-based 30 Minute Photos Etc. was that hundreds of picture-takers clamored for digital images from their Kodak Advantix APS film. Then, as Goldstone explained, labs across the nation joined in as he heard from many who also began turning customers' Kodak Advantix film into digital images.

In advance of a report to be released by Goldstone during his "Digital Minilab-Retail Prospective" presentation, he is encouraged by these measurable results.

His address is part of an educational panel session on Sept. 8 at The International Photo Marketing Association's (PMA) Fall Imaging Conference in Los Angeles, which sports an opportunity for industry leaders to discuss breakthrough technologies in photography (http://pmai.org/fallconference2001/fall_schedule.asp).

Although the campaign is just days old, Goldstone reported his sales of Advantix film and APS on-site processing has risen sharply.

The promotion was also reported on PMA's Newsline International Web site (www.pmai.org) and via coverage on several online news organizations. In addition, the campaign was transmitted to the online digital photo lab owners' newsgroup for widespread distribution throughout the photo industry.

"More than 120 retailers have contacted us to learn about the campaign and seek direction on how to implement `APS IS NOW DIGITAL,'" said Goldstone. The promotion furnishes a complimentary Kodak Picture CD with each roll of Advantix film processed with same-day service.

"Many never used a CD to electronically store their photos and most thought only digital cameras could produce digital images. They are like little kids -- customers are encouraged and have fun as they easily receive photographic quality prints along with digitally stored images. The free editing software and other tools let picture-takers create and play with their photos on the computer," explained Goldstone (http://biz.yahoo.com/bw/010822/220298.html).

Based on the excitement and strong sales results for "APS IS NOW DIGITAL," Goldstone is scheduling to air $10,000 in 60-second local radio spots on Orange County's 80's music station, Cool 94.3 FM

Following is the radio commercial script:

"Listening to the music of the 80s makes us reminisce. Remember Atari? Vinyl records? TV's Dynasty and the first MTV broadcast? Well, today we have Kodak digital cameras and share photos electronically. What we don't have is enough time, so trust 30 Minute Photos Etc., they've been Orange County's favorite photo center for over a decade. 30 Minute Photos Etc. guarantees 100% Kodak quality prints from film and digital cameras. And now APS film is digital too! Ask for your complimentary Kodak Picture CD with each roll of Kodak Advantix APS film on same-day premium printing at 30 Minute Photos Etc. It's free and digital. Also get Kodak photographic quality prints directly from your digital camera memory card in just 30 minutes at -- you guessed it -- 30 Minute Photos Etc. They are located at Jamboree and Barranca Parkway in Irvine. Call 949/474-7654."

For more info, contact: Mitchell Goldstone, 30 Minute Photos Etc., 92 Corporate Park Plaza, Irvine, Calif. 92606; Phone: [phone]; e-mail: [e-mail]

Note to Editors: Kodak is a registered trademark of the Eastman Kodak Co. 30 Minute Photos Etc. is a registered trademark of Photos Etc. Corp.