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--Sept. 27, 2000--denmans.com, Inc. Appoints Mr. Douglas Bolen As Chief Financial Officer.


Business Editors

LOS LOS Length of stay, see there  ANGELES--(BUSINESS WIRE)--Sept. 27, 2000

denmans.com, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:DNMN), a leading online jeweler, is pleased to announce the promotion of Mr. Douglas Bolen to the position of Chief Financial Officer ("CFO See Chief Financial Officer. ") from his previous positions of Corporate Counsel and Executive Vice President for the Company.

Beginning immediately, Mr. Bolen will assume responsibility for overseeing Corporate Finance strategies, Investor Relations Investor relations

The process by which the corporation communicates with its investors.
, Mergers & Acquisitions as well as the Corporate Legal Department. Mr. Bolen will apply his expertise to enhance the Company's financial strategies to create and develop shareholder value. He also will also continue to maintain and enhance denmans.com's existing relationships within the banking, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 and investment community, while reinforcing the Company's position as the leading online jeweler (http://www.denmans.com).

"With his experience with publicly traded companies publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
, Douglas brings to Denmans the depth of financial management and legal expertise necessary to take our Company to the next level," stated Mr. Kurt Dohlen, President of denmans.com, Inc. "His broad finance and legal experience adds management strength to our rapidly growing company. In his new role as our CFO, his strength of leadership and integrity are great assets as we target aggressive future growth objectives."

Mr. Bolen brings over ten years experience in entrepreneurial enterprises. In his role as a practicing lawyer and as a director and officer of various publicly traded companies, Mr. Bolen possesses the expertise required of the CFO position.

In conjunction with Mr. Bolen's appointment, Mr. Bolen will be appearing on the paid nationally syndicated television program, Emerging Company Report. Emerging Company Report profiles emerging-growth companies, featuring interviews with CEO's, CFO's and the people behind the companies. The show will be aired Friday evening, October 13th, 2000 at 11:00 PM Eastern, 8:00 AM Pacific; Saturday, October 14th, 2000 at 4:00 PM Eastern, 1:00 PM Pacific; and Sunday morning Sunday Morning may refer to:
  • "Sunday Morning (radio program)", a Canadian radio program formerly aired on CBC Radio One
  • CBS News Sunday Morning, a television news program on CBS in the United States
  • Sunday Morning (TBS TV series)
, October 15th, 2000 at 11:00 AM Eastern, 8:00 Pacific. The program is broadcast to more than 30 million homes in more than 300 cities in the USA, on more than 300 cable TV systems. A complete menu of cable TV channels and "On-Demand" viewing is available on the Emerging Company Report website at http://www.emergingcompany.com.

denmans.com, named "Best of the Web" by Forbes Magazine, is establishing itself as the industry-leading online jeweler. The Company sources jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 product on an order-by-order basis directly from jewelry designers A jewelry designer is defined as a person who renders, creates, and models original Jewelry creations. By profession this person would be trained in the knowledge of metalsmithing and design.  and suppliers. By employing just-in-time supply, denmans.com does not incur any costs associated with carrying inventory. This low overhead structure enables denmans.com to offer the most advantageous prices on an unparalleled selection of fine jewelry, brand name watches and gemstones. denmans.com is strategically positioned at the intersection of the growing worldwide demand for quality jewelry and the rapid expansion of Internet retailing. Web users have placed online jewelry sales in the top ten categories of net shopping. Online jewelry sales are expected to grow to $1 billion by 2003. Combining the advantages of online commerce, with superior customer focus, compelling selection and advantageous pricing, denmans.com intends to be the definitive source for the highest quality, authentic jewelry and jewelry related products (http://www.denmans.com).

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding the size of the Company's market opportunities in various segments, the demand for jewelry goods on the Internet and the Company's relative competitive position. All forward-looking statements are based upon information available to the Company as of the date of the statement, and the Company assumes no obligation to update any such forward-looking statement. The potential risks and uncertainties that could cause actual results to differ materially include, but are not limited to, the Company's limited operating history, which makes forecasting difficult; the Company's ability to achieve sales growth that exceeds growth in operating expenses Operating expenses

The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted.
; seasonal fluctuations in purchases of jewelry goods; the Company's ability to plan for customer demand, source product and adjust inventory levels accordingly; customer interest in the purchase of new categories of jewelry goods on the Internet; the failure of systems associated with order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment ; changes in product mix; continued competitive factors and pricing pressures; and market responses to pricing actions and promotional programs. Actual results could differ materially from the Company's current expectations. Further information on the factors and risks that could affect the Company's financial results are included in its filings with the Securities and Exchange Commission, including the quarterly reports.

For more information, please visit our corporate website at http://www.dnmn.com or contact: Keith Kidwell or Alan Poole, Investor Relations, info@denmans.com
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Publication:Business Wire
Date:Sep 27, 2000
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