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-- TO CITY AND EDUCATION EDITORS:

-- TO CITY AND EDUCATION EDITORS:
 ROOSEVELT HIGH SCHOOL EARNS TOP HONORS;
 POOH RICHARDSON AWARDS STUDENTS FOR REACHING 'HIGHER GOALS'
 $2,000 Scholarship to be Presented
 WHEN: Monday, Sept. 14, 1992
 11:45 a.m. -- Press room: Media will have the opportunity to meet with Richardson, Roosevelt Principal Barbara Bellaire, Toyota official William Pauli and winning students. (Press room is located directly across from school office. Please check in at school office upon arrival.)
 12:45 - 1:45 p.m. -- Auditorium: Richardson will present a music video award and $2,000 scholarship, and discuss his own career. His comments will focus on how practice and discipline skills used to excel in sports and other activities, can also be applied to academics. (Richardson will appear at approx. 1 p.m.)
 WHERE: Roosevelt High School, 4029 28th Avenue South (between Cedar and Hiawatha avenues), Minneapolis
 DETAILS: The all-school assembly is being held in conjunction with the upcoming half-hour documentary special "Higher Goals" airing nationally on PBS and locally on KTCA/Channel 2 on Sunday, Oct. 11, 1992 at 5:30 p.m. Sponsored by Toyota, the program is also supported with a nationwide in-school curriculum and show tapes which will be mailed to students in more than 4,500 inner-city schools.
 As part of an extensive educational outreach campaign by Toyota, a national "Higher Goals" Music Video Contest was held last spring. Inner-city schools in NBA cities were invited to develop their own music videos on the subject of staying in school.
 Roosevelt High School won locally with their music video entitled "Making Connections: Leadership Through Service," produced by Roosevelt's Leadership Class, grades 9-12.
 Entries were judged on creativity and their ability to convey at least one of the following messages: students need to focus on education; dreaming is okay but young people need goals; practice and discipline create better athletes, musicians and dancers -- and make better students, too.
 SHOW BACKGROUND: "Higher Goals" stars Isiah Thomas of the Detroit Pistons and Tim Meadows of "Saturday Night Live" in a fast-paced program blending comedy with an educational message. Young people who are eyeing professional sports or other "dream careers" are offered a new perspective on first getting an education.
 "Higher Goals" tells the real-life struggle of two Chicago high school basketball players, a boy and a girl, William Gates and Kim Williams, as they try to balance their basketball dreams with the realities of graduating from high school. Also featured in the show is "Skip" Dillard, a former DePaul University basketball star, whose failure to make the Chicago Bulls led him to drugs and a prison term. Dillard is out on parole and attempting to complete his college degree.
 "Toyota believes that our future as a society depends on being able to draw on a resource of individuals who have received a high quality education," said Pauli Toyota Motor Sales. "Through our sponsorship of 'Higher Goals,' and our participation in today's school program, we remain true to our belief in returning a portion of what we earn to the community -- education is where we've chosen to place our focus."
 "Higher Goals" is a national production of Karemquin Education Films, Chicago, and KTCA-TV, St. Paul/Minneapolis. "Higher Goals" is made possible by a major grant from Toyota, with additional funding from the Minnesota Timberwolves, AT&T, Woods Charitable Trust and John Rogers.
 CONTACT: Melissa R. Cohen or Laura D. Preves, 612-377-0272, both of MRC Public Relations, for KTCA-TV.
 -0- 9/11/92


CO: KTCA-TV ST: Minnesota IN: ENT SU:

AL -- MN002 -- 8363 09/11/92 09:46 EDT
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Date:Sep 11, 1992
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