MICROSOFT SUESMICROSOFT SUESA sum of $775,000 wouldn't would·n't Contraction of would not. wouldn't would not wouldn't would pay for a year's supply of lattes at cash-rich Microsoft. But that's what the company is seeking in a lawsuit lawsuit: see procedure; tort. against three Canadians for so-called click fraud. The allegation The assertion, claim, declaration, or statement of a party to an action, setting out what he or she expects to prove. If the allegations in a plaintiff's complaint are insufficient to establish that the person's legal rights have been violated, the defendant can make a : that Melanie Suen, Eric Lam, and Gordon Lam--believed to be a mother and her two sons--have been clicking on ads on Microsoft Web sites for financial gain. The company thinks the family, which makes money on Web ads, may have clicked repeatedly on rival advertisers' links, thus boosting the fees they pay and depleting their budgets--which could result in higher placement for ads tied to the family. Experts say the suit could provide a much needed deterrent de·ter·rent adj. Tending to deter: deterrent weapons. n. 1. Something that deters: a deterrent to theft. 2. to such practices, which may make up more than 10% of all clicks on paid links.
|
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion