(STAW) Streamedia Communications, Inc. Implements Most Powerful Internet Advertising Campaign Tools in Media Industry.Business Editors/Hi-Tech Writers NEW YORK--(BUSINESS WIRE)--Feb. 10, 2000 Streamedia Communications, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SMIL (Synchronized Multimedia Integration Language) Pronounced "smile." A format for delivering and synchronizing multimedia content on the Web. Introduced in the summer of 1998 by the W3C, it is a document type (DTD) of XML and provides the timing commands that , SMILW) (Boston: STA, STAW) today announced that it will integrate Real Media Inc.'s Open AdStream, a best-of-breed ad server product, into Streamedia's own targeted advertising delivery system and marketing campaign protocols. Open AdStream provides Streamedia with the most sophisticated set of Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. campaign tools in the media industry. &uot;Streamedia is implementing a world-class advertising system to target, profile and deliver the highest impact advertising campaigns to each individual visiting our site. Open AdStream is an important part of our system,&uot; says James D. Rupp, Streamedia's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . &uot;Streamedia will statistically determine the best ads to show any given visitor-and then change the campaign to best suite the next visitor. Open AdStream will allow us to better serve advertisers and our web visitors.&uot; &uot;This application is in keeping with the Streamedia mission to create the most user-responsive, preference-driven sites in our industry,&uot; added Rupp. &uot;We have built tools into the Streamedia Networks to tailor and deliver text and video to our audience according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. their own demonstrated interests. Open AdStream helps us give advertisers an optimized way to reach an audience, and maximizes the impact of their advertising expenditures.&uot; About Streamedia Communications: Streamedia Communications, Inc. (www.streamedia.net) is a digital media company broadcasting via the Internet. Our showcase product, The Streamedia Networks(TM), integrates entertaining, interactive, streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video with dynamic, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. news and information feeds delivered via our own StreamWire(TM). Streamedia's professional broadcast producers create original, compelling programming for all audiences. The company is poised to launch the first of its planned 25 networks and their associated channels on the Web including AllSportsBroadcast, CrimeBroadcast, Women on the Edge, and ArtsBroadcast. Streamedia's 'Digital Media Solutions' provides robust, enterprise-level streaming, encoding See encode. , and media asset management solutions designed for corporations, organizations and websites. About Real Media: Real Media, Inc. (www.realmedia.com), founded in 1995, is a leading provider of Internet advertising sales, ad-serving technology and media services to over 1000 branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. sites and portals worldwide. Real Media's proprietary advertising management software--Open AdStream (OAS OAS See: Option adjusted spread )--is one of the most widely used server products of its kind. More than 700 Web sites use OAS to serve more than 6 billion ads each month from hundreds of leading advertisers. OAS is the premier choice for web publishers desiring a highly scaleable, reliable and affordable Internet advertising software solution. Certain statements contained herein are &uot;forward-looking&uot; statements (as such term is defined in the Private Securities Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . Factors that could cause or contribute to such differences include continued acceptance of the Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. |
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