(CMGI) Bertelsmann brings Lycos.de Online -- Popular Lycos.com localized for German-speaking users; Telemedia GmbH encourages German-speaking regions to 'Go Get It!'.MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--Oct. 3, 1996--Internet search and exploration company Lycos, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), and Bertelsmann subsidiary Telemedia GmbH have announced the online introduction of Lycos.de, a localized version of popular Lycos information services See Information Systems. created jointly by Lycos and Telemedia especially for German-speaking users. The new site can be found at www.lycos.de. Telemedia launched the new online service September 24, giving German users direct and quick access to the popular Lycos services -- the Lycos search engine and Point Reviews. The site offers both a native German catalog and the traditional WWW English version (www.lycos.com). "We're very pleased to partner with Telemedia in the German-speaking countries," said Lycos President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert J. Davis. "This is our second partnership with services now operational in Europe, helping to bring our industry-leading services to a greater international user base, and bringing Lycos even greater worldwide recognition and distribution." Advertising on the service will be managed and sold by Bertelsmann subsidiary AdOn, which is headed up by Wilfried Sorge, former Senior VP of Bertelsmann's Gruner & Jahr. Like the US Lycos service, Lycos.de is primarily advertising sponsored. Among the notable advertisers currently sponsoring the new German search site: Novell, Neckermann, and Stern. Bertelsmann AG, parent company of Telemedia GmbH, is a German media titan with revenues of 20 Billion DM ($13 Billion US). The agreement, signed in July, awarded Telemedia the ability to distribute Lycos products and services through their Internet Technology Center. Telemedia GmbH bills itself as an Internet solutions company, providing interactive television and online and Internet system solutions. The ITC ITC (Brit) n abbr (= Independent Television Commission) → Fernseh-Aufsichtsgremium ITC n abbr (BRIT) (= Independent Television Commission) → was formed by Telemedia in partnership with Sun GmbH, in cooperation with Lycos, Inc., Oracle Corporation and Netscape Communications. This agreement demonstrates Lycos, Inc.'s two-pronged business strategy, which consists of both advertising and licensing/product revenue streams. Bertelsmann's Multimedia group operates AOL/Bertelsmann Online in partnership with America Online. The service provides subscription Internet service to customers in Germany, Austria and German-speaking sections of Switzerland. The Lycos Internet technology works by cataloging over 66 million places on the Web into a comprehensive, searchable database for free public access. Lycos, Inc., an Internet search and guide company, was founded specifically to find, index and filter information on the Internet and WWW. CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group Information Services, Inc. (NASDAQ:CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) ) is a majority shareholder in Lycos, Inc. through its strategic investment and development business unit, CMG@Ventures. CMGI is a leading provider of direct marketing services investing in and integrating advanced Internet, interactive media and database management technologies. Lycos can be found on the World Wide Web at http://www.lycos.com. -0- The Lycos "Catalog of the Internet" Copyright 1994, 1995, 1996 Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). . All rights reserved. Lycos is a trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of respective owners. CONTACT: Sarah Garnsey Lycos, Inc. 508-229-0717 ext. 228 sgarnsey@lycos.com or Len Cercone or Erin Flynn Mullen Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most 508-468-1155 lcercone@mullen.com eflynn@mullen.com |
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