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(Anglican) Journal appeal results up 236%: Diocesan papers share in readers' donations.


Last year's two direct mail appeals for donations to the Anglican An·gli·can  
adj.
1. Of or characteristic of the Church of England or any of the churches related to it in origin and communion, such as the Protestant Episcopal Church.

2. Of or relating to England or the English.

n.
 Journal have met with unprecedented success. Readers responded to appeals in June and September by increasing donations to $444,282 over the 1999 appeal total of $132,000--an increase of 236 per cent.

The Journal's share after expenses is $210,064, and the diocesan di·oc·e·san  
adj.
Of or relating to a diocese.

n.
The bishop of a diocese.


diocesan
Adjective

of or relating to a diocese

Noun 1.
 share is $173,061. Proceeds from the Journal appeal are traditionally split 50-50 with the diocesan newspapers, and 26 out of 30 dioceses participated in the 2000 appeal.

Participation is optional Non-participants included the three dioceses in Newfoundland Newfoundland, breed of dog
Newfoundland, breed of massive, powerful working dog developed in Newfoundland, probably in the 17th cent., and later perfected in England. It stands from 25 to 28 in. (63.5–71.
 and Rupert's Land Rupert's Land, Canadian territory held (1670–1869) by the Hudson's Bay Company, named for Prince Rupert, first governor of the company. Under the charter granted (1670) to the company by Charles II, the region comprised the drainage basin of Hudson Bay. .

Larry Gee, the Journal's business manager, said the response among newspaper subscribers to last year's direct mail was 50 per cent, compared to a norm for an direct mail appeal of between three and four per cent. The success was unexpected, he said. "We had hoped for $30,000. It was only the first year we had ever done a direct mail piece."

Big winners among dioceses were Toronto and Ottawa. Toronto's share of the funds went from $11,000 in 1999 to $37,000 and Ottawa rose to $16,303 from $5,000 in the previous year. Originally Toronto had opted out of the 2000 appeal but then chose to participate.

The Journal handles circulation and distribution for diocesan papers and shares mailing costs. Each diocese DIOCESE, eccl. law. The district over which a bishop exercises his spiritual functions. 1 B1. Com. 111.  gets exactly 50 per cent of its total donation to the appeal.

"They are all winners," said Mr. Gee. He added that although half of the money is supposed to go to diocesan papers, "some papers do get it, some don't." Mr. Gee was unable to say which dioceses did not share the appeal proceeds with their diocesan papers.

"They may chose to use the money for other more pressing things," he said.

Last year was the first time lapsed LEGACY, LAPSED. A legacy is said to be lapsed or extinguished, when the legatee dies before the testator, or before the condition upon which the legacy is given has been performed, or before the time at which it is directed to vest in interest has arrived. Bac. Ab. Legacy, E; Com. Dig.  donors were canvassed for donations. The lapsed donor The party conferring a power. One who makes a gift. One who creates a trust.


donor n. a person or entity making a gift or donation.


DONOR. He who makes a gift. (q.v.)
 appeal in June was very successful, said Mr. Gee. "We wrote to those who had given in the recent past but for some reason in 1999 had declined our regular appeal."

The 1999 appeal was a dismal dis·mal  
adj.
1. Causing gloom or depression; dreary: dismal weather; took a dismal view of the economy.

2.
 failure, caused by an attempt to save costs by using a small envelope and no "donor package." Gross revenues from that effort--$132,000--were 30 per cent lower than the previous year's.

The successful two-page September appeal letter stressed the Journal's award-winning news, editorials, and reviews written from an "Anglican perspective."

The direct mail letter said in part: "Our church faces an uncertain future. But through the Anglican Journal, we can remain connected and informed as we walk this path together."

The total administrative costs administrative costs,
n.pl the overhead expenses incurred in the operation of a dental benefits program, excluding costs of dental services provided.
 for the two appeals was $61,000.


This chart depicts the net
amount (after expenses) received
by dioceses that participated in
the Anglican Journal appeal.

Algoma             6,495
Arctic               171
Athabasca          1,156
Brandon            1,935
Caledonia            488
Calgary            7,761
Cariboo            1,605
Edmonton           6,827
Fredericton        7,831
Huron             17,996
Keewatin             698
Kootenay           5,601
Montreal           9,213
Moosonee             533
New Westminster   11,540
Niagara           14,333
Nova Scotia        7,439
Ontario            8,862
Ottawa            16,303
Qu'Appelle         4,592
Quebec             1,018
Saskatchewan       1,064
Saskatoon          2,147


Toronto 37,449
COPYRIGHT 2001 General Synod of the Anglican Church of Canada
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Davidson, Jane
Publication:Anglican Journal
Date:Mar 1, 2001
Words:528
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