'What Works' CRM Implementation Awards Announced; Aberdeen Report Examines Top Ten CRM Implementations of 2000.Business/Technology Editors BOSTON--(BUSINESS WIRE)--April 11, 2001 In a report released today, Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , a leading IT market analysis and positioning services firm, publishes its list of the top ten customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) implementations of 2000. Each award is accompanied by a case study on the CRM supplier, the customer, and the implementation strategy. "We looked for real business problems, their solutions, and concrete return on investment," says report editor and Aberdeen research director Denis Denis, king of Portugal: see Diniz. Pombriant. "We asked, `What works in the real world?' because we wanted to report on more than just vendor market share." The case studies are based on in-depth research of CRM suppliers, customers, and implementation strategies. Along with CRM market information, the report illustrates the global acceptance of CRM, vertical market orientation, and penetration of ASP-based solutions. "We found interesting stories in most vertical markets, not just the conventional rapid adaptor An alternate spelling of "adapter." See adapter. (tool) Adaptor - (Automatic DAta Parallelism TranslatOR) A source to source transformation tool that transforms data parallel programs written in Fortran 77 with array extensions, parallel loops, and layout directives to markets," Pombriant says. Table 1: Profiled Vendors and End Users Vendor End User Allegis Viewsonic Annuncio Dell Computer Applix Comshare Azerity Quicklogic eAssist British Telecom FirePond Empire Blue Cross Blue Shield Nortel/Clarify Guaranty Bank Pivotal Intrawest Siebel Honeywell Aerospace Trilogy Gulf States Toyota Aberdeen's report, "What Works: Ten Significant CRM Implementations of 2000" takes a case study approach to providing that information. The report provides examples of excellence in CRM implementations. It contains a mosaic of industries, companies, vendors, business problems, and solution approaches and disregards conventional vendor-oriented yardsticks such as size, market share, and end-user SIC code. Honorable mentions include Salesforce.com with Siemens PT&D; Telution with Netifice; and UpShot with Jamcracker. For more information about "What Works: Ten Significant CRM Implementations of 2000" visit www.aberdeen.com/top10crm or call (800) 577-7891. About Aberdeen Group Aberdeen Group is a leading market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. Steeped in technology and armed with end-user field research, Aberdeen answers clients' critical business and technology questions in the context of the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. and across the product life cycle. Founded in 1988, Aberdeen is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , and has research divisions in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. ; Fort Collins, Colorado The City of Fort Collins, a home rule municipality situated on the Cache la Poudre River along the Colorado Front Range, is the county seat and most populous city in Larimer County, Colorado. ; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at www.aberdeen.com. |
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