'What Do You Need To Win?' Asks New Web Site needtowin.com.
Online Sweepstakes and Promotions and Businesses Increase Their Targeted Web
LOS ANGELES, Aug. 1 /PRNewswire/ --
Los Angeles-based Need to Win, Inc. officially launches needtowin.com ( www.needtowin.com ) today by answering the question "What do you need to win?" with a free sweepstakes Web site expressly designed to help visitors win while driving qualified traffic to online sweepstakes and promotions -- making online marketers big winners, too.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000801/CGTU001 )
A true C2B (consumer to business) model, visitors at needtowin.com can quickly search the site's 15 prize categories and directly access hundreds of online sweepstakes, promotions and special offers to enter to win exactly what they need, thus delivering high volume, targeted traffic essential to the permission marketing programs of the sweepstakes/promotional hosts.
"We based Need To Win on the fact that everyone -- regardless of their age, gender, income or ethnic group -- likes to win," says Need To Win president and CEO, Scott Devlin Marcus, 34. "needtowin.com makes it easier for visitors to find exactly what they need and is where a marketer's target market finds them," adds Marcus, the former vice president of Worldwide Promotions and Strategic Alliances at Fox Interactive, a division of Twentieth Century Fox Film Corporation.
Sweepstakes sites have been steadily growing in popularity, with some consistently placing among the top 100 most visited Web sites. "I am confident that needtowin.com will soon join the ranks as one of the top visited sweepstakes sites," says Marcus. "needtowin.com has a straightforward, intuitive design that really helps consumers find what they need. For example, if a visitor is interested in a new car, within minutes he can enter 10 different sweepstakes to win one. Also the site is compatible with practically everyone's browser and quickly 'pops' onto the screen without interrupting the user's Internet experience with slow-loading banner advertisements. In fact, the absence of banner advertising on needtowin.com is a plus for marketers, too, given growing reports of their high cost and increasing ineffectiveness," continues Marcus.
needtowin.com generates revenue through paid placements integrated onto the site as content. Placement opportunities include the home page, Featured Prizes for each prize category, Prize of the Day and in the biweekly Members Only newsletter. The most highlighted placement - the Members Only sweepstakes -- is sponsored for the launch by Toshiba, who will award a 43" Ultra Slim Projection Television, a DVD-Video Player and five DVDs to one lucky needtowin.com member. Membership is free and allows visitors to earn a daily entry to win when they sign onto the site.
Need To Win's initial round of funding came from Randy Rissman, chairman, and Roger Shiffman, president, both co-founders of Tiger Electronics (a subsidiary of Hasbro, Inc.). Shiffman will also serve on Need To Win's board of directors.
"I am pleased and excited to be a part of this enterprise," says Shiffman. "With Scott at the helm, who I've known and respected professionally for many years, I foresee Need To Win quickly becoming an integral piece in the marketing strategies of online businesses as well as being a huge hit with consumers."
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|Date:||Aug 1, 2000|
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