'Welcome To The Wiz!' Unique, Humorous Ad Campaign For Consumer Electronics Retailer Features The Wiz Kids; Summer Sanders Stars.Business & Entertainment Editors EDISON, N.J.--(BUSINESS WIRE)--May 7, 2001 Whether they are explaining how HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates is just like having a courtside court·side n. The area immediately bordering the official court of play, as in tennis or basketball. seat to watch The Knicks at the Garden or are greeting customers with "Welcome to THE WIZ," the WIZ Kids are training to "Get It Right" for our customers. The new "Get It Right" campaign for the tri-state area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. electronics retailer is airing throughout the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of market area. "This advertising campaign is very funny and at the same time highlights what enhances the customer's experience - knowledge, caring and selection. By positioning our sales associates, our WIZ Kids, as experts we show why THE WIZ is unique in the New York market," Tasso Koken, executive vice president - merchandising and marketing for THE WIZ, said. In the "Get It Right" campaign, The WIZ Kids eagerly work to please their coach, Summer Sanders Summer Elisabeth Sanders (born October 13 1972 in Roseville, California) is a sports broadcaster, actress and retired Olympic medalist in swimming. Biography Sanders attended Eureka Union Elementary School, Cavitt Junior High and Oakmont High School. , and the drill sergeant who puts the trainees through their paces. The WIZ Kids demonstrate how well they know digital technology and customer service. The commercials also feature popular products, including: high definition television (HDTV), personal digital assistants (PDAs), digital camcorders and wireless cellular phones. "This campaign will continue throughout the year illustrating how we help customers solve their home and lifestyle needs," Mr. Koken said. "We are using a full range of media to reach consumers including broadcast and cable television as well as radio. We are also carrying the campaign elements through print as we advertise in area newspapers." THE WIZ worked with Customer Strategies Worldwide and The Concept Farm, both based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , to create the campaign. Locations where the campaign was shot included the basketball court at Madison Square Garden Current arenas in the National Hockey League Western Conference Eastern Conference , which is owned by Cablevision Systems Corporation. Cablevision also owns THE WIZ. The campaign features swimming great, Summer Sanders, who brought home two gold medals in addition to a silver and bronze from the 1992 Olympic Games. Today, she co-hosts the NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= program Inside Stuff, hosts Nickelodeon's game show Figure it Out, and is a correspondent for NBC's The Today Show. THE WIZ, a subsidiary of Cablevision, is the tri-state area's premier consumer electronics retailer. Operating in 42 locations, THE WIZ offers more than 30,000 products and services including Optimum Online, Cablevision's high-speed Internet service, and the latest in audio, video, computer and home office products, as well as music and movies. For store locations and directions access our Web site at www.thewiz.com. Art: tape and photos available |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion