'Vivid Valley' takes reality TV to local adult industry.

If Huge Hefner and his rotating cast of girlfriends opted to allow cameras into the Playboy mansion for his E! Entertainment network reality show, then some producer somewhere would've been remiss not to have tried to give the documentary treatment to adult entertainment powerhouse Vivid Entertainment.

Accordingly, last week marked the U.S. debut of the 13-part weekly one-hour documentary series that goes behind the doors of Cahuenga Pass-based Vivid, focusing on the public and private lives of Vivid co-founder and co-chairman Steven Hirsch and the Vivid girls, Vivid's own stable of contract girls. The series was fast produced for television in the United Kingdom, where it has ran for the past two years.

Entitled "Vivid Valley," the series will run on Playboy TV, available as part of the service to Playboy's TV monthly subscribers and by pay-per-view to non-subscribers. The series will be produced by Fenton Bailey and Randy Barbato of World of Wonder. The pair has produced films such as "The Eyes of Tammy Faye," "Party Monster," and "Inside Deep Throat."

According to Hirsch, the reputation of World of Wonder was instrumental in gaining his consent to allow cameras into Vivid's operations.

"This was different from other offers that we had earlier considered because we had the opportunity to work with World of Wonder, a production company known for its powerful documentaries," Hirsch said. "We are always interested in finding creative avenues to extend and expand the Vivid brand and this series is one of them."

The series marks one more way in which Vivid has tried to widen its offerings in pop culture. Included in the documentary will be extensive footage of Jenna Jameson, perhaps the most well-known of the Vivid girls. Some of Vivid's other products include the company's fast book: "How to Have an XXX Sex Life: The Vivid Guide." The book, which was published by Regan Books/Harper Collins, recently made its paperback debut after a successful hardback run. Additionally, the first two books in a new Vivid girl erotic book series was launched by the Thunder's Mouth Press division of Avalon Publishing. The company also recently introduced a line of Vivid Wheels and according to Hirsch, will soon be announcing licensed products in entirely new categories.