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'User Interface' Conference, Making Technology Products Easier to Use, to Take Place October 1-4.


Business/Technology Editors

BRADFORD, Mass.--(BUSINESS WIRE)--Sept. 25, 2001

User Interface Engineering to Host Sixth Annual Event, Leading

Experts Featured

User Interface Engineering today announced that its User Interface 6 East conference -- which is designed to help companies make their products easier to use -- will take place October 1-4 in Cambridge, Mass. User Interface Engineering is an independent research, training, and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 specializing in user interface design and product usability Product usability

A concept in product design, sometimes referred to as ease of use or user-friendliness, that is related directly to the quality of the product and indirectly to the productivity of the work force.
 issues.

The company has put together an all-new program of in-depth seminars by leading industry experts, who will talk about practical ways to better measure user experiences, and design products with those experiences in mind. In addition, the company will present its most recent research findings.

Seminar topics include:

Usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object.  

-- Tying usability to business goals - Getting Jupiter to Align with Mars: Changing the Practice of Usability to Help Businesses Succeed with Jared M. Spool of User Interface Engineering.

-- What to look for in a usability evaluator - Advanced Usability Testing Methodology with Rolf Molich of Dialog Design.

Responding to customer data

-- Turning qualitative customer data into innovative products - Driving Real Innovation with Customer Data with Karen Holtzblatt of InContext Enterprises.

-- Evaluating customer data to make sure they want what you're offering - Okay, It's Usable - But, is it Useful? Using the Power of Market Research to Drive the User Experience with Mitch McCasland, Nicole Davis, and Kate Eberhardt of imc(2).

-- Designing a site based on how users perceive your content - From Construct to Structure: Information Architecture from Mental Models with Peter Merholz and Jeffrey Veen of AdaptivePath.

Product and Web-site design

-- Using design to help users intuitively understand large amounts of complex data - Information Visualization Representing data in 3D images in order to navigate through it more quickly and access it in a more natural manner. Although the term was coined at Xerox's Palo Alto Research Center, which has developed very advanced techniques, multidimensional cubes, or pivot tables, are a simpler form  with Ben Shneiderman Ben Shneiderman (born August 21, 1947) is an American computer scientist. He provided fundamental research in the field of human–computer interaction, such as with his eight rules of design.  and Catherine Plaisant of the Human-Computer Interaction Human-computer interaction

An interdisciplinary field focused on the interactions between human users and computer systems, including the user interface and the underlying processes which produce the interactions.
 Laboratory, University of Maryland University of Maryland can refer to:
  • University of Maryland, College Park, a research-extensive and flagship university; when the term "University of Maryland" is used without any qualification, it generally refers to this school
.

-- Understanding the tradeoffs of different design choices - No Simple Answers: Trade-Offs in User-Centered Design In broad terms, user-centered design (UCD) is a design philosophy and a process in which the needs, wants, and limitations of the end user of an interface or document are given extensive attention at each stage of the design process.  with Kevin Mullet mullet: see silversides.
mullet

Any of fewer than 100 species (family Mugilidae) of abundant, commercially valuable schooling fishes found in brackish or fresh waters throughout tropical and temperate regions.
, a Fellow at the User-Centered Design Group at Propel.

-- Achieving design consistency across product lines - Common Look & Feel: Cross-Product UI Design for Web Sites and Applications with Kevin Mullet of Propel and Erric Solomon of Synopsys, Inc.

-- Designing to meet the goals of a defined user - Taking Control Back from the Inmates: Using Goal-Directed(R) Design to Create Cool Stuff with Kim Goodwin of Cooper Interaction Design.

Conference Times and Location

User Interface 6 East will take place October 1-4, 2001 at the Cambridge Marriott Hotel in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation).
Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States.
 (www.marriotthotels.com). For more information, or to sign up for the conference, call 800-588-9855 or visit http://www.uiconf.com/.

About User Interface Engineering.

User Interface Engineering, which was founded in 1988, is an independent research, training, and consulting firm specializing in user interface design

and product usability issues. By providing usability information based on detailed observations rather than opinions, User Interface Engineering helps development teams create Web sites, software applications, and other products that increase customer satisfaction and loyalty. The company's clients have included Merrill Lynch, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Apple Computer, Nokia, and Fidelity Investments. User Interface Engineering is located in Bradford, Mass. For more information, visit www.uie.com.

Copyright(c)2001 USER INTERFACE ENGINEERING, INCORPORATED. All Rights Reserved. User Interface Engineering and UIE are trademarks of User Interface Engineering, Inc. All other company and product names referenced herein are the trademarks or registered trademarks of their respective holders.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 25, 2001
Words:547
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