'The US Mobile Market: Trends and Forecasts 2006-11' Analyses The Key Trends Driving The Mobile Market In The USA and Presents Detailed Forecasts Of The Market Up To 2011.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c43888) has announced the addition of The US Mobile Market: Trends and Forecasts 2006-11 to their offering. "There's a great deal of dynamism in the US mobile market right now. Service marketing and tariffing is being galvanised by some heavy-hitting MVNOs with mature visions of service- and content-led differentiation, person-to-person SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. is taking off, as subscribers are getting the TV voting habit, and network operators are sufficiently encouraged by adoption rates for video-based services to be thinking about early launches of broadcast mobile TV." Danny Dicks, Principal Analyst The US Mobile Market: trends and forecasts 2006-11 is the second of annual publications on this subject. It analyses the key trends driving the mobile market in the USA and presents detailed forecasts of the market up to 2011, including numbers of subscribers and subscriber mix, ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. , retail spend and revenue, broken down into detailed categories (technology generations and service types). It answers many key questions. * Which important trends are shaping the mobile market in the USA? How do they differ from those in Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). ? * What is the current regulatory climate regulatory climate The extent to which a regulated firm or industry is permitted to earn an adequate return on the stockholders' investment. This term is nearly always used in reference to utilities, which are required to obtain approval for rate changes. across the USA? * How will the outcome of recent spectrum auctions affect the US competitive landscape? * Is penetration expected to reach that in Western Europe? * What is the proportion of prepaid customers? Will prepaid be an important driver of future growth? * Is voice ARPU declining? Is it expected to decline in the future? * What is the market for non-voice services? How fast is this market growing? How significant a contributor to the overall revenue is it expected to be in the future? * How big is the market for email and short messaging See SMS. services? * What is driving the short messaging market in the USA? Is SMS usage catching up with that in Western Europe? What other forms of messaging are gaining traction? * What other non-voice service categories have been marketed and which have potential for future growth? * What is the progress of and prospects for 3G adoption? * What actions do operators and equipment vendors need to take to realise the market potential? Excel data file Forecasts of subscribers, ARPU and revenue are broken down by three technology generations: * 2G * 2.5G * 3G * 3.5G * ... as well as by four market segments: * residential prepaid * residential contract * SMEs * large corporations * ... and eleven service categories: * voice * SMS * other person-to-person messaging services - this includes primarily instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or (IM), photo and vide messaging * data networking - the use of shared applications such as Microsoft NetMeeting Microsoft NetMeeting is a VoIP and multi-point videoconferencing client included in many versions of Microsoft Windows (from Windows 95 OSR2 to Windows XP). It uses the H. , as well as access to corporate intranets, and to corporate database applications such as customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ) applications or mobile workforce management Workforce Management (WFM) encompasses all the responsibilities for maintaining a productive and happy workforce. Sometimes referred to as HRMS systems, or even the larger ERP systems (Oracle, PeopleSoft, SAP). There are many software vendors within this space. applications * browsing - content that is made available over cellular networks without charge, other than those charges that apply for standard network access, including mobile-specific content (free-to-air information) and general Web access (Web browsing) * paid information services See Information Systems. - push or pull electronic content, delivered over cellular networks, for which a premium is paid over and above standard network access charges * entertainment services - downloading or accessing games, cartoons, music, video clips and other forms of entertainment over a cellular network. Messaging based on third-party content and interaction with other media (such as TV programmes) is included in this service category * m-commerce - transaction-oriented services, including e-pay facilities, mobile shopping portals, mobile banking and share trading, and bookings and ticketing, but excluding games and other forms of content * videotelephony Videotelephony A means of simultaneous, two-way communication comprising both audio and video elements. Participants in a video telephone call can both see and hear each other in real time. - real-time, audio-visual, person-to-person communications * broadcast TV - multicast TV services offered via dedicated spectrum. * Separate forecasts are presented for total mobile service revenue and for operator-billed revenue. * The US Mobile Market: trends and forecasts 2006-11 is provided in PowerPoint format with an Excel data annex to give you maximum flexibility. NEW REPORTS * New The US Mobile Market: trends and forecasts 2006-2011 * The Next-Generation Bill: commercial and technical strategies * Forecasting the Commercial Impact of Wireless VoIP See voice over Wi-Fi. in the USA and Western Europe * Developing a Successful Carrier Ethernet Service Portfolio * Fibre in the Last Mile: the business case for FTTP (Fiber To The Premises) The installation of optical fiber from the carrier directly into the home or office. Also called "fiber to the home" (FTTH). See PON and FTTC. See also FTP. and VDSL See DSL. VDSL - Very high bit-rate Digital Subscriber Line * full list of reports.. * forthcoming reports.. LATEST ARTICLES * Mediation and new charging architectures are becoming more closely intertwined * Improvements in cellular radio technology will create the long-term business case for mass-market wireless VoIP services * Global software vendors are driving CRM deeper into business process integration * LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. extension is already the fastest growing data service and Ethernet services are set to become even more attractive * Converged-function handsets will hold a prominent place in developed markets by 2011 * Growth opportunities from pay TV could be squandered squan·der tr.v. squan·dered, squan·der·ing, squan·ders 1. To spend wastefully or extravagantly; dissipate. See Synonyms at waste. 2. in the rush to multi-play * Are telcos being cut out of the content value chain? * more articles... Who should read this report? The US Mobile Market: trends and forecasts 2006-11 is essential reading for anyone wanting to understand the factors that will influence the nature and size of the US mobile market over the next six years. The slide-pack format makes the key issues quick and easy to digest, while the Excel data table of forecasts makes this report ideal for those wanting more detailed estimates for particular market segments, technologies or services. If you are making decisions regarding investments or strategies in the mobile market - whether for an investment bank, vendor, operator, systems integrator, IT vendor, portal, content provider, application developer or consultancy - you cannot afford to be without this report and its detailed forecasts. Content Outline: Executive Summary Summary of US market trends and forecasts Key mobile operators in the USA Penetration Customer mix Technology adoption Technology trends Regulatory climate Spectrum allocation Competitive landscape Mobile services ARPU and revenue by service category Voice services Non-voice services SMS Other person-to-person messaging Data networking Browsing Paid information services Entertainment services M-commerce Videotelephony Broadcast TV Actions Forecast methodology For more information visit http://www.researchandmarkets.com/reports/c43888 |
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