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'The Sky is the Limit' for the First Night at Le Royal Meridien Shanghai.


Le Meridien Illuminates its New Brand Vision in the World's Most Electric and Vibrant City with Large Scale Light Installation

SHANGHAI -- On December 1st 2006, in an extraordinary installation of light and art, Le Royal Meridien Shanghai will officially open with a First Night(SM) celebration entitled "The Sky is the Limit". The internationally acclaimed artist Thierry Dreyfus will re-imagine the Shanghai cityscape (company) CityScape - A re-seller of Internet connections to the PIPEX backbone.

E-Mail: <sales@cityscape.co.uk>.

Address: CityScape Internet Services, 59 Wycliffe Rd., Cambridge, CB1 3JE, England. Telephone: +44 (1223) 566 950.
, unveiling a permanent and contemporary light installation that will enrich the electric Shanghai skyline. Five powerful "light cannons" will beam red light vertically into the sky and gently pulse, creating a beating effect that will establish Le Royal Meridien Shanghai as the "heart of Shanghai". Inside the hotel at 789 Nanjing Lu Bar, located on the top 64th, 65th and 66th floors of the hotel, guests will literally see Shanghai in a new light through a unique one-of-a-kind art installation of multi-colored filters on the expansive windows, providing a new perspective onto the city of Shanghai.

Le Meridien brand's First Night celebration is the brand's signature artistic experience designed for new hotel openings worldwide and is illustrative of the new direction of Le Meridien since it was acquired by Starwood Hotels & Resorts Worldwide, Inc (NYSE NYSE

See: New York Stock Exchange
: HOT) on November 1, 2005. Focused on transforming Le Meridien into a leading edge lifestyle brand that the "creative guest" is drawn to, Le Meridien has launched a number of non-traditional cultural initiatives. Le Meridien is forming partnerships with contemporary art institutions around the globe and recently appointed JerE[sup.3]me Sans, a Paris-based arts provocateur pro·vo·ca·teur  
n.
An agent provocateur.

Noun 1. provocateur - a secret agent who incites suspected persons to commit illegal acts
agent provocateur
, as the brand's cultural curator, who is responsible for creating relationships with artists, museums and galleries worldwide, designed to truly elevate the guest experience.

Le Meridien, with the guidance of Jerome Sans, identified acclaimed lighting artist Thierry Dreyfus to design artistic light installations for all three introductory FIRST NIGHT events in 2006 & 2007. Beginning with First Night San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  on November 1, 2006, Le Meridien San Francisco was transformed into a work of art through Thierry's colorful reinterpretation re·in·ter·pret  
tr.v. re·in·ter·pret·ed, re·in·ter·pret·ing, re·in·ter·prets
To interpret again or anew.



re
 of the building's exterior into Mondrian-like light installation. The 24-story building became an ever-changing piece of contemporary art designed so that each guest interacts with the experience. First Night San Francisco will remain until January 31, 2007 and First Night Croatia will be unveiled in April 2007.

"We are proud to engage artists of this caliber to strengthen Le Meridien. Through their contributions, we will stimulate our guests' passion for art and culture by providing artistic experiences that inspire and stimulate them. To do so in the most forward-looking and modern city of Shanghai makes this event even more unique," said Eva Ziegler, senior vice president, Le Meridien Brand.

Thierry Dreyfus' involvement in the project was conceived of by JerE[sup.3]me Sans.. JerE[sup.3]me Sans, the internationally renowned curator of The Baltic gallery, Gateshead (UK) and co-founder of Paris' acclaimed Palais de Tokyo The Palais de Tokyo is a contemporary art museum in Paris, France. The museum is situated in the eponymous building, the "Palais de Tokyo" (  museum, is directing the artistic restaging of the European-influenced brand by forging partnerships for Le Meridien with contemporary artists and art institutions worldwide. On speaking about the aim of his work with Le Meridien he said, "The goal for Le Meridien is first to become a cultural hub for all people attracted to art, design, fashion, by discovery, people who appreciate chic culture in general."

Thierry Dreyfus started working in stage lighting in the late 1980s for the Strasbourg Opera. He created world headlines in 2005 when he won an international competition to create the artistic design for the highly-anticipated re-opening of Paris' Grand Palais The Grand Palais ("Grand Palace") is a large glass exhibition hall that was built for the Paris Exhibition of 1900. It is located in the VIIIe arrondissement of Paris, France. , a celebration that attracted 500,000 visitors to experience Thierry Dreyfus' strikingly innovative lighting of the building's magnificent glass and steel copula copula /cop·u·la/ (kop´u-lah)
1. any connecting part or structure.

2. a median ventral elevation on the embryonic tongue formed by union of the second pharyngeal arches and playing a role in tongue development.
. He is also the lighting designer of choice for the fashion elite, from Yves Saint Laurent Saint Lau·rent or Saint-Lau·rent  

A city of southern Quebec, Canada, an industrial suburb of Montreal. Population: 77,391.
 and Helmut Lang This article is about both the living person Helmut Lang, an Austrian-born fashion designer, and the eponymous fashion label he founded.

Helmut Lang (born on March 10 1956 in Vienna), is an Austrian fashion designer, known for his minimalist, deconstructivist, and
 to Calvin Klein Noun 1. Calvin Klein - United States fashion designer noted for understated fashions (born in 1942)
Calvin Richard Klein, Klein
 and Miguel Androver.

As part of its ongoing pursuit to bring art and culture alive in a new light for guests and host cities alike, Le Meridien has formed an alliance with The Museum of Contemporary Art (MOCA MOCA Museum of Contemporary Art
MOCA Multimedia over Coax
MoCA Museum of Chinese in the Americas
MOCA Minnesota Ovarian Cancer Alliance
MOCA Montezuma Castle National Monument (US National Park Service) 
) in Shanghai. The partnership will offer Le Meridien guests special access to MOCA as part of their stay on presentation of their room key. The room key itself has become a piece of art as it has been designed by the renowned Franco-Chinese artist Yan Pei-Ming Yan Pei-Ming is a Chinese painter born in 1960 in Shanghai. Since 1982 he lives in Dijon, France. His most famous paintings are oversize portraits of Mao Zedong worked out in black and white or red and white.  whose paintings are a bridge between East and West. The latest triumph from this talented painter was an immense portrait of French Prime Minister Dominique de Villepin, exhibited last spring at the Grand Palais in Paris.

Located in the heart of the city as the tallest building in Shanghai Puxi, Le Royal Meridien Shanghai stands between the historic Nanjing Road East and the greenery of People's Square. Dominating the skyline with 66 floors, it offers unparralled views over the Shanghai Museum The Shanghai Museum (Chinese:上海博物館) is a museum of ancient Chinese art, situated on the People's Square in the Huangpu District of Shanghai, People's Republic of China. , Grand Theatre and Museum of Contemporary Art (MOCA) in the Puxi district and Pudong with the Huangpu River The Huangpu River (Simplified Chinese: 黄浦江; Traditional Chinese: 黃浦江; Pinyin: Huángpŭ Jiāng  and the Bund. Le Royal Meridien Shanghai boasts 770 luxurious rooms and suites with floor-to-ceiling glass windows and an ultra modern design. The services include; 10 restaurants and bars, 2000 square metres Noun 1. square metre - a centare is 1/100th of an are
centare, square meter

area unit, square measure - a system of units used to measure areas
 of meeting space, two grand ballrooms, a spa, sauna and gym plus an indoor swimming pool with Jacuzzi, sauna and steam bath. Le Royal Meridien Shanghai raises the standard of five star hotels in China's most stylish city.

Synonymous worldwide with style, originality, and a passion for art, architecture, food, fashion, music and film since its founding in Paris in 1972, Le Meridien has come to represent the "art" of hospitality throughout the world, known as much for its elegance, finesse and panache, as for its well-trained staff and commitment to providing guests with a new way of seeing the individuality of each of its locales.

Le Meridien brand, currently represented by more than 120 properties in 52 countries, was acquired by Starwood Hotels & Resorts Worldwide in November 2005. With close to 70 percent of its properties located in Europe, Asia-Pacific, Africa and the Middle East, Le Meridien provides a strong international complement to Starwood's primarily North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 holdings. Plans call for dynamic expansion of Le Meridien-branded hotels within the next five years, concentrating in the U.S., Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , and Asia-Pacific, including destinations such as India, Thailand and China.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood[R] Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis[R], The Luxury Collection[R], Sheraton[R], Westin[R], Four Points[R] by Sheraton, W[R], Le Meridien[R] and the recently announced Aloft(SM) and Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 1, 2006
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