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'The Best Doggone Coney Dog' Available Only at A&W(R) Restaurants for Just 99 Cents; 'Best Doggone Vacation' Sweepstakes at www.awrestaurants.com.


LOUISVILLE, Ky. -- A&W Restaurants, Inc. is celebrating the "dog days dog days, name for the most sultry period of summer, from about July 3 to Aug. 11. Named in early times by observers in countries bordering the Mediterranean, the period was reckoned as extending from 20 days before to 20 days after the conjunction of Sirius (the dog star) and the sun. In the latitude of the Mediterranean region this period coincided with hot days that were plagued with disease and discomfort. of summer" at locations from coast to coast. Available at participating A&W restaurants for a limited time is "The Best Doggone Coney coney or cony (both: kō`nē), name used for the rabbit (Oryctolagus) and for its fur; more often, for the pika, a small rodent found at high altitudes in both hemispheres; and for the hyrax, a small herbivorous, hoofed animal of Africa and SW Asia. Dog" for just 99 cents.

In addition, A&W is offering "The Best Doggone Combo," which includes a famous Coney Dog, frosty mug of A&W Root Beer(R) and a choice of side items (chili cheese fries or onion rings) for only $3.39 plus tax. (Pricing and participation may vary by location.) Customers can enjoy The Best Doggone Coney Dog or Combo at these prices through Oct. 29.

"Most people think of the hot, sweltering days of late summer when you say 'dog days,'" said Steve Provost, Chief Marketing Officer for A&W Restaurants, Inc. "At A&W Restaurants, we're trying to change that. We want our customers to think of A&W's Best Doggone Coney Dog - at a great price - when they think of 'dog days.' Our goal is to turn the 'dog days of summer' into a celebration."

But there's even more to celebrate than The Best Doggone Coney Dog and The Best Doggone Combo. A&W has partnered with Twentieth Century Fox Home Entertainment's hit film and DVD release of "Because of Winn-Dixie" to offer "The Best Doggone Sweepstakes."

The winner of the sweepstakes will enjoy a six-day, five-night vacation for four to any destination in the continental United States. "The winner will get to choose the 'best doggone vacation spot' in the U.S. and enjoy a great getaway with the family," said Provost.

In addition to the vacation, other prizes include portable DVD players, free A&W food for a year, and "Because of Winn-Dixie" DVDs. To learn more about the sweepstakes, rules, prizes, and to register, visit www.awrestaurants.com.

Now available on DVD, "Because of Winn-Dixie" is based on the best-selling novel about a lonely young girl who adopts an orphaned dog she names Winn-Dixie (for the supermarket where she found him). The bond between the girl and the dog brings together the people in a small Florida town.

"Because of Winn-Dixie" on DVD is available at more than 900 F.Y.E. (For Your Entertainment) retail stores nationwide, and other entertainment retailers. Each "Because of Winn-Dixie" DVD purchased at F.Y.E. includes a coupon for a free A&W Coney Dog.

Since 1919, A&W(R) All American Food(R) has been serving a signature frosty mug root beer float and is famous for its All American pure-beef hamburgers and hot dogs. There are more than 675 A&W(R) All American Food(R) outlets in 15 countries and territories around the world, and more than 600 additional points of distribution at Yum! Brands multibrand restaurants. A&W Restaurants, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE:YUM), Louisville, Ky.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 1, 2005
Words:476
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