'The Beat' Refuels for 2000 and Beyond; Dr. Dre and Ed Lover Take Over Mornings At KKBT-FM; The Baka Boyz Step Up To The Beat's Afternoon Drive Time; La La Joins The Beat for Mid-days.

LOS ANGELES--(ENTERTAINMENT WIRE)--Aug. 30, 1999--

The Beat (KKBT-FM 92.3 Mhz), an AMFM Inc. (NYSE:AFM) station, today announced a new on-air line-up with an impressive, bi-coastal arsenal of Hip Hop talent from Los Angeles, New York and Atlanta featuring Dr. Dre and Ed Lover from New York's WQHT-FM `Hot 97'. Starting today, Dr. Dre and Ed Lover can be heard weekdays from 5:30 a.m. to 10:00 a.m. PDT, followed by La La in the midday slot from 10:00 a.m. to 2:00 p.m. The Baka Boyz, hosts of Los Angeles' #1 afternoon radio show, join The Beat in the afternoon drive-time slot from 2:00 p.m. to 7:00 p.m. The new line-up promises to enhance The Beat's position in Los Angeles and across the nation as radio's premier Hip Hop/R&B station.

Dr. Dre and Ed Lover are nationally known radio, television and film personalities, and are widely acknowledged as "spokespersons" for the Hip Hop and R&B music industry. For the past six years, the pair have been one of the most dominant morning shows nationally, ranking #1 for adults 18-34, #2 for adults 18-49 and #10 for adults 25-54 in New York as ranked by Arbitron. Having effortlessly conquered every major media, Dr. Dre and Ed Lover have developed a reputation as Hip Hop's cognoscenti with mass appeal across a variety of music tastes and demographic groups. They have interviewed every major Rap and R&B act, plus celebrities from Michael Jordan and Shaquille O'Neal to Bruce Willis, Bill Cosby and Geraldo Rivera. Together, Dr. Dre and Ed Lover developed and created Yo! MTV Raps in 1990, a show that facilitated Hip Hop and R&B's acceptance into the mainstream and initially established the duo as authorities in that music arena. They starred in the successful 1993 action/comedy film Who's Da Man, and have had guest appearances on television shows including The Fresh Prince of Bel Air, Late Night with Conan O'Brien and The Riki Lake Show.

The Baka Boyz (Nick and Eric Vidal) join The Beat from KPWR-FM `Power 106', where for the last seven years they have owned the Los Angeles afternoon drive time, ranking #1 (English speaking) in the 18-34 demographic, according to Arbitron. They are two highly experienced and respected mixers and on-air personalities within the Hip Hop culture, having worked with House of Pain and Cypress Hill. For more than a decade have carved niches and developed a style that continues to be emulated around the country.

La La (Alani Vazquez) joins The Beat mid-days from WHTA-FM in Atlanta, where she is recognized as one of the pioneers that brought the Hip Hop culture to Atlanta. La La has been featured in Latin Girl Magazine, and earlier this year was honored by Rolling Out magazine as Best Radio Personality. Other on-air experience includes positions with WHBC-AM in Washington D.C. and WKYS-FM in Maryland.

John Madison, Senior Vice President of Regional Operations and interim General Manager of The Beat, commented, "Having successfully steered The Beat through several updates over the past decade, one truth remains constant: we cannot become what we need to be by remaining what we are. In Los Angeles, a community that prides itself on being at the vanguard of cultural change, growth depends on staying ahead of the curve and anticipating new trends. As we have done three times since 1988, AMFM is once again refueling The Beat with new talent and energy, refashioning the station to better serve the city's ever-changing human landscape.

"Revitalizing The Beat's 'stationality' to complement its great music is the key to sustaining its dominance and longevity in this rapidly changing and ethnically diverse marketplace. The additions of Ed Lover, Dr. Dre, The Baka Boyz and La La underscore our commitment to providing The Beat listeners with a station that reflects their discriminating tastes, as well as AMFM's commitment to provide Los Angeles with the nation's top programming and most popular on-air talent."

Steve Smith, Senior Vice President, Programming, added, "Ed Lover and Dr. Dre dominated morning radio in New York, and their move to The Beat in Los Angeles will reinforce their enduring popularity and mass appeal. As the ambassadors of Hip Hop, they are a perfect match for this station, which boasts one of Los Angeles' most demographically diverse and multicultural audiences. The Baka Boyz, a Hip Hop force and Los Angeles presence in their own right, add still another programming weapon that will expand our listenership and drive-time ratings performance." -0-

The All New KKBT-FM `The Beat' (92.3 Mhz) Line-Up Includes
(all times PDT):
             5:30 a.m.                          Ed Lover & Dr. Dre
            10:00 a.m.                          La La
             2:00 p.m.                          The Baka Boyz
             7:00 p.m.                          Julio G
            11:00 p.m.                          Kevin Nash
             2:00 a.m.                          PJ Butta

In addition to KKBT-FM "The Beat", AMFM Inc. also owns KCMG-FM "Mega", KYSR-FM, KBIG-FM, KLAC-AM in Los Angeles.

AMFM Inc., the nation's largest radio broadcasting entity, consists of the AMFM Radio Group, including the AMFM Radio Networks and the Chancellor Marketing Group, and the AMFM New Media Group, including Katz Media and AMFM's Internet operations. AMFM Radio Group, with approximately 460 stations in 104 markets, reaches a weekly listener base of 66 million people. The AMFM Radio Networks offers syndicated programming nationwide. Chancellor Marketing Group is a full-service sales promotion firm developing integrated marketing programs for Fortune 1000 companies. AMFM's Katz Media is the only full-service media representation firm in the United States serving multiple types of electronic media. AMFM's Internet operations focus on developing AMFM's E-commerce web sites, streaming online broadcasts of AMFM's on-air programming and other media, and promoting emerging Internet and new media concerns.