'The Bar' TV Interactive Format Sold to Argentina.Business Editors STOCKHOLM, Sweden--(BUSINESS WIRE)--Jan. 17, 2001 Strix Television's sales success for the Swedish programme format The Bar continues. This totally interactive docusoap will now also be produced in Argentina. The format has already been sold to Italy, Germany, Portugal, and Australia. In Argentina, rights to the format have been purchased by production company Idea del Sur, which will produce The Bar for Channel 2 America in association with Quarto quar·to n. pl. quar·tos 1. The page size obtained by folding a whole sheet into four leaves. 2. A book composed of pages of this size. Calezas. Hans-Holger Albrecht, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Modern Times Group MTG MTG Meeting MTG Mortgage MTG Magic: The Gathering MTG Mounting MTG Mind the Gap (London underground announcement) MTG Methanol To Gasoline MTG Manual Tank Gauging MTG Master Timing Generator MTG Micro Turbine Generator AB, commented "Following Europe and Australia is Latin America. This is further proof of the global strength of this integrated TV and internet format." The Bar is the first Swedish fully interactive docusoap. It has been successful in its two seasons on the TV3 channel in Sweden. The third season is being prepared right now. Preparations are underway in Norway for a second season. The ventures on the Swedish and Norwegian parts of the Everyday.com portal have also been very successful. TV3 and Everyday.com in Denmark will launch The Bar on Saturday. The format was purchased in Italy by Reti RETI - RTI Televisive Italiane Spa, part of the Mediaset Group. In Germany, the purchase includes more than just the rights to the format. Strix will also be the producer. The Bar will be broadcast by RTL (Register Transfer Level) A high-level hardware description language (HDL) for defining digital circuits. The circuits are described as a collection of registers, Boolean equations, control logic such as "if-then-else" statements as well as complex event sequences; , the largest TV channel in Europe. In Australia and Portugal, the format will be produced by Pearson Television Worldwide Production, a leading global player in TV production. The Bar participants struggle to run a bar in an authentic restaurant whilst being recorded 24 hours a day by cameras, located both in the bar and in the apartment they all share. Everything that happens can be seen directly on the Internet. A 30-minute summary is aired each weekday on TV and an hour-long episode is aired live, once a weekin which the TV and web viewers vote to eliminate one of the participants. Strix Television is the most successful production company in MTG's Modern Studios business area, which includes all MTG content production and distribution companies. Modern Times Group MTG AB has seven business areas: Modern Times Group MTG AB has seven business areas: Viasat Broadcasting (free and pay TV comprising 18 television channels in eight countries), Radio (seven networks in five countries), New Media (the Everyday interactive TV portal, Internet portal, and teletext services), Publishing (financial news and media services, other magazine and book publishing), Modern Interactive (traditional home shopping, e-commerce, and logistics), SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation. Media (subtitling and dubbing services), and Modern Studios (content production and film library). Modern Times Group MTG AB's class A and B shares are listed on the OM Stockholm Exchange's O list (symbols: MTGA MTGA Minnesota Turkey Growers Association MTGA Motion Tga and MTGB MTGB Medium to Good Beans ) and on the Nasdaq National Market in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of (symbol: MTGNY). ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/01/17/20010117BIT00600/bit0001.doc http://www.bit.se/bitonline/2001/01/17/20010117BIT00600/bit0002.pdf |
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