'The 2006 Soccer World Cup to Generate $6.35 billion in Revenues, Through Traditional Services Rather Than Mobile TV', Finds Visiongain Report.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & LONDON -- The 2006 soccer World Cup is seen as an opportunity to promote mobile TV, yet it will be established content, such as text-based services that will generate the most significant revenue. That is the opinion of the latest study, "World Cup 2006: Scoring with mobile content and services" published by industry research company visiongain. The study found that the one-month long tournament will generate $6.35 billion in revenue for mobile companies, with text-based services and downloads, such as ringtones and logos, the most significant. After these services, the study found that gambling and gaming would be the next most profitable World Cup-related content. The industry will also look to generate revenue through interactive video messaging, video clips A short video presentation. and even blogging Writing Weblogs. See blog. services. "The telecoms industry has the potential to generate significant revenue from the 2006 World Cup," comments report author Adam Walkden. "However, operators aiming to utilise the tournament's popularity to push mobile TV at the expense of more traditional services will miss out. The key revenue generators will be tried and tested text services, ringtones and logos." Backing announcements by industry players at the CeBIT Trade Fair in Hanover Hanover, city, Germany Hanover, Ger. Hannover, city (1994 pop. 524,820), capital of Lower Saxony, N Germany, on the Leine River and the Midland Canal. , the report is pessimistic pes·si·mism n. 1. A tendency to stress the negative or unfavorable or to take the gloomiest possible view: "We have seen too much defeatism, too much pessimism, too much of a negative approach" about the World Cup's chances of creating demand for Mobile TV. "The tournament will be good for promoting mobile TV but, with competing digital standards and the fact that the technology is not quite ready yet, we do not forecast significant growth of the service as a result of the World Cup. The technology for mobile broadcasting is not mature enough to attract significant numbers and the problems inherent with football over 3G video streaming See streaming video and video stream. mean we will not see a sudden demand for the service," adds Walkden. Operators and vendors will push 3G technologies at the World Cup in an attempt to increase subscriber interest. They will also use it as an opportunity to test other new services, such as mobile blogging. The social nature of the World Cup lends itself well to user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as , with the event presenting a perfect opportunity for operators to promote "user communities", which are in this case tied to a particular national team. Gambling and gaming services will be pushed at the tournament, particularly in Europe where 3G operators are still looking to repay the vast sums spent on licences. Notes for Editors If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongain.com or phone Sara on 020 8767 6711 or see http://www.visiongainintelligence.com/ reportDetail.aspx?reportId=1269&adSelection=Y&industryIdL1=-1 (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the browser's address field. Remove the extra space if one exists.) About visiongain Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defence sectors. Visiongain publishes reports produced by its in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on. For more information on visiongain, please visit the website: www.visiongainintelligence.com |
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