'The 2006 Football World Cup Will Generate $6.35 Billion in Revenues for Mobile Companies,' Finds visiongain Report.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden & LONDON -- The 2006 football World Cup is seen as an opportunity to promote 3G, yet it will be established content, such as text-based services that will generate the most significant revenue. That is the opinion of the latest study, "World Cup 2006: Scoring with mobile content and services" published by industry research company visiongain. The study found that the one-month long tournament will generate $6.35 billion in revenue, with text-based services and downloads, such as ringtones and logos, the most significant. After these services, the study found that gambling and gaming will be the next most profitable World Cup-related content. The industry will also look to generate revenue through interactive video messaging, video clips A short video presentation. and even blogging Writing Weblogs. See blog. services. "The telecoms industry has the potential to generate significant revenue from the 2006 World Cup," comments report author Adam Walkden. "However, operators aiming to utilise the tournament's popularity to push 3G at the expense of more traditional services will miss out. The key revenue generators will be tried and tested text services, ringtones and logos." "The dynamics of the market will also contribute to the strategy chosen. Nations that have qualified for the World Cup will have different strategies available due to the merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. opportunities opened by having the national team on board. However, visiongain believes that there are still significantly higher than normal revenues to be generated in many nations that have not qualified," adds Walkden. Operators and vendors will push 3G technologies at the World Cup in an attempt to increase subscriber interest. They will also use it as an opportunity as a test-bed and showcase for new services, such as mobile broadcast TV. The content of the World Cup lends itself well to highlights clips, which operators have been busy purchasing the rights for, as well as mobile gambling Mobile gambling refers to gambling done on a remote wirelessly connected device. These devices can include wireless tablet PC's, mobile phones and other non traditional mid-level networked comuting devices. Some online casinos and online poker cardrooms offer mobile options. . In addition, the event presents a perfect opportunity for operators to promote "user communities", which are in this case tied to a particular national team. Video streaming See streaming video and video stream. will be pushed to promote 3G services, particularly in Europe where 3G operators are still looking to repay the vast sums spent on licences. Notes for Editors If you are interested in a more detailed overview of this report, please see http://www.visiongainintelligence.com/reportDetail.aspx?reportId= 1269&adSelection=Y&industryIdL1=-1 (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the browser's address field. Remove the extra space if one exists) About visiongain Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defense sectors. Visiongain publishes reports produced by its in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on. For more information on visiongain, please visit the website: www.visiongainintelligence.com |
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