'Thanks for Traveling.'; Choice Hotels International Launches Industry-Wide Rally Cry.Business Editors/Travel Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com SILVER SPRING, Md.--(BUSINESS WIRE)--Oct. 4, 2001 Reinforcing the nationwide sentiment that "we're all in this together We're All In This Together can refer to:
See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ) has launched an industry-wide campaign that thanks Americans for traveling in the wake of the terrorist attacks on New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Washington. The campaign's simple message, "Thanks for Traveling," is incorporated into a logo that also includes the American flag. Designed for reproduction on banners, buttons, and bumper stickers, the campaign images can be accessed by the entire travel industry at www.thanksfortraveling.com and adapted for their particular promotional needs. The American Society of Travel Agents ASTA, short for the American Society of Travel Agents, claims over 20,000 members in 140 countries. Its members include travel agents and companies who offer travel products, such as tours, cruises, hotels, car rentals, etc. (ASTA), the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Tour Operators Association and vacation.com are among the travel industry leaders endorsing the campaign and disseminating materials to members nationwide. Additionally, Choice's 3,300 domestic Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites franchisees will be hanging banners on both the exterior and interior of their hotels and will be distributing banners and other materials to travel industry partners in their communities. "The horrific acts of September 11 have united Americans in an unprecedented manner," said Chuck Ledsinger, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Choice. "Those of us who operate hotels, travel agencies, tour operations and other related industries are, first and foremost, Americans too. This campaign is our way of saying thank you to our fellow countrymen. We appreciate your business. We know these are troubled times - and we thank you for traveling." The promotional campaign, developed by Arnold Worldwide/Washington, Choice's agency of record, will also be incorporated into broadcast advertisements for the hotel chain to launch the week of October 8 on network and cable television, and in print advertisements to be inserted into national newspapers and magazines. The "Thanks for Traveling" campaign comes on the heels of Choice's matching fund drive for the American Red Cross American Red Cross: see Red Cross. ; to date, more than $135,000 has been raised from Choice, its franchisees and associates to aid in the nation's rescue and recovery efforts. Additionally, Choice has extended its government and military per diem per diem adj. or n. Latin for "per day," it is short for payment of daily expenses and/or fees of an employee or an agent. rate to include all available rooms at its hotels, making more rooms available at affordable rates for government and military travelers. "All of us want to do whatever we can to help our country at this time," said Ledsinger. "President Bush has said the best way we can help is by getting back to `business as usual.' The Thanks for Traveling campaign is designed to encourage Americans to do just that." Choice Hotels International (NYSE:CHH), the world's second-largest lodging franchisor, franchises more than 5,000 hotels in 43 countries under the Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, MainStay Suites and Rodeway Inn brand names. For more information on Choice, visit the company's Internet site at www.choicehotels.com. Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Choice Privileges are registered trademarks and service marks of Choice Hotels International. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.100401/bb2 |
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