'TIS THE SEASON 114 SHOPPING DAYS UNTIL CHRISTMAS MANY STORES GETTING AN EARLIER START.Byline: JULIA M. SCOTT Staff Writer
Santa Claus Santa Claus: see Nicholas, Saint.
jolly, gift-giving figure who visits children on Christmas Eve. [Christian Tradition: NCE, 1937]
See : Christmas
Santa Claus had better have on a thick coat of sunscreen sunscreen /sun·screen/ (-skren) a substance applied to the skin to protect it from the effects of the sun's rays.
n. because the wintry win·try also win·ter·y
adj. win·tri·er also win·ter·i·er, win·tri·est also win·ter·i·est
1. Belonging to or characteristic of winter; cold.
2. saint is getting plenty of exposure this summer.
Father Christmas is popping up in stores months before the Dec. 25 holiday, when scores of people mark the birth of Jesus Christ Jesus Christ: see Jesus.
40 days after Resurrection, ascended into heaven. [N.T.: Acts 1:1–11]
See : Ascension
kind to the poor, forgiving to the sinful. [N.T. with frenzied gift giving.
T.J. Maxx T.J. Maxx is a chain of American department stores owned by TJX Companies. It is the largest off-price apparel retailer in the United States offering brand name clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares. , Hallmark, Costco and HomeGoods are stuffing their shelves with soft-eyed angels and glittering ornaments even though Christmas is 114 days away.
``We find the minute they go on the floor, they sell,'' said T.J. Maxx spokeswoman Laura McDowell. ``The customers are very responsive to it.''
One in seven people start their holiday shopping before September, according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Scott Krugman of the National Retail Federation. Close to 40 percent of consumers hit the stores with holiday lists in hand before November.
``That says it all right there,'' Krugman said. ``Even though we tend to procrastinate pro·cras·ti·nate
v. pro·cras·ti·nat·ed, pro·cras·ti·nat·ing, pro·cras·ti·nates
To put off doing something, especially out of habitual carelessness or laziness.
v.tr. , a lot of consumers tend to get a jump-start.''
Sima Shishmanyan shops year-round for Christmas, her favorite holiday, and tucks presents into a spare room until the big day.
``I know what I want to buy,'' said Shishmanyan, 28, of Van Nuys, as she passed a fuzzy snowman at T.J. Maxx in Winnetka. Books and clothes for her young daughters, purses for her sisters, and picture albums for her friends.
``I start even from the beginning of the year,'' she said.
Selling Christmas goods is one way retailers can extend the lucrative holiday season and boost sales in summer, which can be slow.
Receipts in July and August account for roughly 15 percent of sales, Krugman said. But sales during the winter holiday season, which the Federation measures as November through December, can surge to as much as 40 percent of their yearly take.
Hallmark unveils dozens of tiny porcelain ornaments long before the lazy days of summer subside sub·side
intr.v. sub·sid·ed, sub·sid·ing, sub·sides
1. To sink to a lower or normal level.
2. To sink or settle down, as into a sofa.
3. To sink to the bottom, as a sediment.
``Lives are busier, people are making increasing efforts to organize and get ahead,'' said Hallmark spokeswoman Rachel Bolton. ``For some people, it's avoiding the crowds. For some people, it's getting those cards addressed and getting them out of the way before you start decorating and cooking.''
Starting July 15, Hallmark hangs delicate red and green decorations next to its robust collection of greeting cards See e-card. . Customers can choose from sparkling angels, a puppy poking out of a red mitten or Santa playing with a train set, among others.
Hallmark sells hundreds of thousands of the ``collectibles'' each year, Bolton said.
Buying gifts to put under the tree is the last thing on Pari Tavokoli's mind these days. The 47-year-old from Woodland Hills buys everything on her list in a whirlwind three days before Christmas. That way, she doesn't buy too much, she said.
``They are forcing people to shop more than they need to,'' she said, glancing at the holiday figurines at T.J. Maxx. ``They buy and buy and then their house is full of junk.''
(1 -- 2 -- color) A Santa on summer vacation Summer vacation (also called summer holidays or summer break) is a vacation in the summertime between school years in which students are off for 3 months, depending on the country and district. , above, is one of the Christmas items on sale at the T.J. Maxx store in Winnetka, where, right, shoppers look over holiday figurines and other decorations that have already appeared in many stores this year.
(3) Sima Shishmanyan looks over Christmas items on sale Thursday afternoon at the T.J. Maxx store in Winnetka. Stores seem to be offering holiday items earlier this year.
Tom Mendoza/Staff Photographer